We help make companies user-centric

HFI has been providing UX design consulting, staff augmentation, training and products since 1981.

Let Our Team Create an Award Winning
User Experience for You

  • Proven Design Methodology

    Our time-tested HFI FrameworkTM seamlessly ties together every part of the user-centered design process

  • We Prove the ROI of UX

    Our project scopers create the most efficient UX plan for you—to increase efficiency and produce designs that deliver high customer satisfaction

  • Award Winning Design

    HFI has proven expertise in creating award-winning User Experience Design-UX is the key differentiator for a successful digital experience

Dr Eric Schaffer, CEO-Founder, HFI says 'Let Our Team Create an Award Winning User Experience for You'

HFI designed app for HDFC Bank recently won the award for "Best Mobile Experience" (bank) for 2017 at Bank Customer Experience (BCX) Awards, Chicago.

What training and credentials are UX hiring managers looking for?

Our courses and certification are the industry gold standards.

Job Title:

UX Research Lead

Preferred Qualification:

Master’s degree or higher from an accredited university in, Human Factors, Human Computer Interaction, Psychology or Anthropology. Usability Certification (CUA)

Job Title:

Sr. SW Engineer

Preferred Qualification:

Bachelor’s degree in Computer Science, Computer Engineering or related technical field. Certified Usability Analyst and Information Architect (CUA) preferred

Job Title:

Product Design Lead

Preferred Qualifications:

Experience - 6 - 10 years Design education: Formal, training or IDC/ HFI Certified CUA and CXA preferred

Job Title:

IT Q/A Manager

Preferred Qualifications:

Degree in Human Factors or HCL is a plus. Certified Project Management Professional & CUA/ CXA Certification (a plus)

Job Title:

User Experience Designer


Master degree in relevant field CUA, CXA, NNG

Job Title:

UX Research Lead

Preferred Qualification:

Master’s degree or higher from an accredited university, in Human Factors, Human Computer Interaction, Psychology or Anthropology, Usability Certification (CUA)

Job Title:

Sr. UI/ UX Lead

Preferred Qualification:

Bachelors &/or Master's Degree in Graphics, User Experience or Design or related experience, Usability Certification such as HFI CUA/ CXA (desirable)

Job Title:

Graphic Designer

Preferred Qualifications:

BFA/ MFA, HFI-Usability Analyst Certification will be an added advantage

Job Title:

UX Designer-Requirement

Nice to have - Design education from reputed institutes, HFI Certified CUA

Job Title:

HFI-Certified Usability Analyst (CUA) with 7-9 years of experience

Working on Institutionalization of UX Since 1999.

Advice from the Global Thought Leader

  • Evaluation and certification of UX Practices
  • Roadmaps for Practice Optimization
  • Ready-to-Go IP for Methods, Standards, and Knowledge Management
  • Standing Up Complete Practices (Including Build Operate and Transfer)
Eric Schaffer, CEO & Founder, Human Factors International, Inc.

Eric Schaffer, PhD, CUA, CXA, CPE

CEO & Founder, Human Factors International, Inc.


HFI BOT – Plan and Timeline (0-12 months)

Ready-to-go UX IP bundle


Institutionalization of UX

Read the latest edition

Thoughts, Happenings, Bits & Pieces

Apala Lahiri Chavan’s interview at the ‘AI for Good Global Summit’ at ITU Geneva

Apala Lahiri, MA, MS, CUA, CXA

President, HFI Middle East, Asia, Africa, Australia; CEO, Institute of Customer Experience

The ‘A – Z of Human Factors Design Science’ series

Eric Schaffer, PhD, CUA, CXA, CPE

CEO & Founder, Human Factors International, Inc.

Enterprise UX: Learnings from India and South Africa, features in UXPA Magazine

Bot Food, the latest ICE report on 3D printing of food and its implications

RAD – HFI’s design studio working on systemic problems facing the society


Read our brochrues to know more about HFI's consulting services, training and products

Subscribe to HFI newsletters and read up on latest UX topics

White papers

Read our white papers to get in-depth insights into industrial-strength UX best practices

Get in-depth insights into industrial-strength UX

Contact us

Email or call our sales, administration or UX staff to know more about our services

Call our sales, administration or UX staff

Privacy policy

Reviewed: 18 Mar 2014

This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation (“HFI”) collects, uses, maintains and discloses information collected from users (each, a “User”) of its humanfactors.com website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the “Website”). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.


HFI may use “cookies” or “web beacons” to track how Users use the Website. A cookie is a piece of software that a web server can store on Users’ PCs and use to identify Users should they visit the Website again. Users may adjust their web browser software if they do not wish to accept cookies. To withdraw your consent after accepting a cookie, delete the cookie from your computer.


HFI believes that every User should know how it utilizes the information collected from Users. The Website is not directed at children under 13 years of age, and HFI does not knowingly collect personally identifiable information from children under 13 years of age online. Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by HFI. HFI is not responsible for the privacy practices of these or any other websites, and you access these websites entirely at your own risk. HFI recommends that you review the privacy practices of any other websites that you choose to visit.

HFI is based, and this website is hosted, in the United States of America. If User is from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law and User is registering an account on the Website, visiting the Website, purchasing products or services from HFI or the Website, or otherwise using the Website, please note that any personally identifiable information that User provides to HFI will be transferred to the United States. Any such personally identifiable information provided will be processed and stored in the United States by HFI or a service provider acting on its behalf. By providing your personally identifiable information, User hereby specifically and expressly consents to such transfer and processing and the uses and disclosures set forth herein.

In the course of its business, HFI may perform expert reviews, usability testing, and other consulting work where personal privacy is a concern. HFI believes in the importance of protecting personal information, and may use measures to provide this protection, including, but not limited to, using consent forms for participants or “dummy” test data.

The Information HFI Collects

Users browsing the Website without registering an account or affirmatively providing personally identifiable information to HFI do so anonymously. Otherwise, HFI may collect personally identifiable information from Users in a variety of ways. Personally identifiable information may include, without limitation, (i)contact data (such as a User’s name, mailing and e-mail addresses, and phone number); (ii)demographic data (such as a User’s zip code, age and income); (iii) financial information collected to process purchases made from HFI via the Website or otherwise (such as credit card, debit card or other payment information); (iv) other information requested during the account registration process; and (v) other information requested by our service vendors in order to provide their services. If a User communicates with HFI by e-mail or otherwise, posts messages to any forums, completes online forms, surveys or entries or otherwise interacts with or uses the features on the Website, any information provided in such communications may be collected by HFI. HFI may also collect information about how Users use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that HFI collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide HFI through the Website or otherwise. HFI may provide ways that the User can opt out of receiving certain information from HFI. If the User opts out of certain services, User information may still be collected for those services to which the User elects to subscribe. For those elected services, this Privacy Policy will apply.

How HFI Uses Information

HFI may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website if any, to contact Users regarding products and services offered by HFI, its parent, subsidiary and other related companies in order to otherwise to enhance Users’ experience with HFI. HFI may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of HFI. HFI does not sell any User information under any circumstances.

Disclosure of Information

HFI may disclose personally identifiable information collected from Users to its parent, subsidiary and other related companies to use the information for the purposes outlined above, as necessary to provide the services offered by HFI and to provide the Website itself, and for the specific purposes for which the information was collected. HFI may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise HFI’s legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. HFI may disclose personally identifiable information in order to protect the rights, property or safety of a User or any other person. HFI may disclose personally identifiable information to investigate or prevent a violation by User of any contractual or other relationship with HFI or the perpetration of any illegal or harmful activity. HFI may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, HFI may disclose or transfer personally identifiable information collected from Users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

Personal Information as Provided by User

If a User includes such User’s personally identifiable information as part of the User posting to the Website, such information may be made available to any parties using the Website. HFI does not edit or otherwise remove such information from User information before it is posted on the Website. If a User does not wish to have such User’s personally identifiable information made available in this manner, such User must remove any such information before posting. HFI is not liable for any damages caused or incurred due to personally identifiable information made available in the foregoing manners. For example, a User posts on an HFI-administered forum would be considered Personal Information as provided by User and subject to the terms of this section.

Security of Information

Information about Users that is maintained on HFI’s systems or those of its service providers is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and HFI cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. HFI is not responsible for the circumvention of any privacy settings or security measures relating to the Website by any Users or third parties.

Correcting, Updating, Accessing or Removing Personal Information

If a User’s personally identifiable information changes, or if a User no longer desires to receive non-account specific information from HFI, HFI will endeavor to provide a way to correct, update and/or remove that User’s previously-provided personal data. This can be done by emailing a request to HFI at hfi@humanfactors.com. Additionally, you may request access to the personally identifiable information as collected by HFI by sending a request to HFI as set forth above. Please note that in certain circumstances, HFI may not be able to completely remove a User’s information from its systems. For example, HFI may retain a User’s personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, for account recovery purposes, if required by law or as retained in HFI’s data backup systems or cached or archived pages. All retained personally identifiable information will continue to be subject to the terms of the Privacy Policy to which the User has previously agreed.

Contacting HFI

If you have any questions or comments about this Privacy Policy, you may contact HFI via any of the following methods:
Human Factors International, Inc.
PO Box 2020
1680 highway 1, STE 3600
Fairfield IA 52556
(800) 242-4480