In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how executives can build a customer centric UX practice within their organizations.
In this free white paper:
“Executives see that companies with better customer experience capabilities have increased growth in their valuation. Itís really become a core issue. Yet most executives simply donít know how to get started.”
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Eric Schaffer is the founder and CEO of Human Factors International. His book, Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. Dr. Schaffer also co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.