What Every CEO Should Know about Creating an Effective
User Experience Practice

New HFI white paper – A conversation with Dr. Eric Schaffer

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how executives can build a customer centric UX practice within their organizations.

In this free white paper:

• Why CEOs must differentiate based on customer experience
• How CEOs try to move toward customer centricty—and what they should be doing
• Why customer centricity must be part of the DNA of the organization
• A sneak peek at Eric's next book

“Executives see that companies with better customer experience capabilities have increased growth in their valuation. It’s really become a core issue. Yet most executives simply don’t know how to get started.”

To arrange a conversation between your CEO and Dr. Eric Schaffer, please email us at hfi@humanfactors.com.

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Eric Schaffer is the founder and CEO of Human Factors International. His book, Institutionalization of Usability: A Step-by-Step Guide, provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. Dr. Schaffer also co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing.

Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.