Global Usability Testing - "Think Local, Win Global"

New HFI white paper – A conversation with Apala Lahiri Chavan

Is your organization expanding its reach into global markets? Do you need to have your website, product, or service tested in many different countries?

In this conversation, Apala presents her experiences and HFI's unique approach to Global Usability Testing.

In this white paper

• What to expect when testing in many countries.
• Surprises that can and do occur.
• How to avoid common mistakes.
• 5 factors that make global testing a world-class effort
• Future trends in international usability testing

Apala Lahiri Chavan, MA, MSc, CUA, CXA, is Chief Oracle and Innovator for Human Factors International and CEO of HFI's Institute of Customer Experience.

Apala and her team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products.

She is co-editor of the book, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets. Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design. She is active on Twitter @FuturistApala.