Neuro Web Design applies the research on motivation, decision-making, and neuroscience to the design of Web sites. This book explores the unconscious reasons for people's actions, how emotions affect decisions, and how to leverage the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design offers an in-depth discussion of some of the scientific principles underlying HFI's new PET design™ methodology. A perfect complement to the book, HFI's PET design training teaches research-based techniques to leverage the science of persuasion so you can make web sites more engaging, compelling, and effective.
While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done."
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