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Work Smarter: Object-Oriented User Experience Design

HFI white paper – A conversation with Dr. Eric Schaffer

In this paper, Dr. Eric Schaffer, Founder and CEO of Human Factors International, talks about how UX practitioners can work faster, cheaper, and better by moving away from organizing just for individual projects and moving toward object-oriented user experience design.

In this free white paper:

  • What is Object-Oriented User Experience Design?
  • How does sharing of UX objects work within an organization, and how should it work?
  • What is a UX Object?
  • Why is doing UX different on large scale than doing it on a small scale?
  • How does a company get started on an object-oriented approach to UX?

“In the future, we’ll find that UX professionals will work, not based on ad hoc memories, but from a shared, documented, tool-based environment.”


Eric Schaffer is the founder and CEO of Human Factors International. His book, Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. Dr. Schaffer also co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.

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