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About HFI


We help make companies user-centric

Dating back to 1981, Human Factors International (HFI) is the world's largest company specializing in user-centered design.

Our design projects ensure an unbroken golden chain, from executive intent, through digital strategy and innovation, through structural and detailed design, including metrics-based improvements.

Beyond ensuring that users can efficiently use your offerings, we apply persuasive engineering methods to influence your customers to use digital channels, engage, and convert.

But what is unique about HFI is our focus on helping our clients develop mature and effective practices in user (customer) centered design.

We provide a complete and seamless suite of advisory, training, certification, methods, standards, and tools to help you institutionalize user (customer) centricity.


HFI will help you do ALL PARTS of User-Experience Design

HFI will also guide and support you in creating an institutionalized user-experience operation. With executive championship, a culture of user-centricity, and the infrastructure needed for success.


HFI offers a wide range of public and onsite training and certification in user-centered design – teaching practical skills to ensure usability in all your Web sites and applications. Our seminars meet a variety of individual and corporate needs – usable design principles, methodologies, and ongoing proficiency.

As well as training in traditional user-centered design, we also offer courses in user experience design, the science of applying persuasion, emotion, and trust to your website. Learn how to motivate people to make decisions that lead to conversion.


UX Enterprise™ (UXE)
UX Enterprise is a software product that allows you to design based on your organization's UX Cloud. This is the full interlinked model of your customer ecosystems, design projects, design specifications, standards, and methods.

UX Marketplace™

UX Marketplace is the one-stop shop for all the UX objects you need to get your projects started. And UX Enterprise helps you to offer your best work on UX Marketplace and earn recurring income (forever!).

Get free personal access to UX Marketplace, 5 GB free storage on UX Enterprise, author and manage your own objects, publish objects, and earn income!

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