Domains and Technologies
|
|
Since its inception, HFI has done extensive human factors work in almost
every domain and technology, such as:
|
|
|
 |
|
|
|
If the site isn't usable, the customer is gone.
|
|
A recent study evaluated success factors for 50 popular e-commerce sites.
The study
(released in February, 1999 by Shelley Taylor Associates) included a sampling
of technology, entertainment, books, music, apparel, sports goods, travel
and leisure retail sites. Usability problems were everywhere.
|
|
|
Why can't I get in?
|
Going after the latest browser sizzle, designers ignored users' technology
limitations – only two sites offered a reduced bandwidth or text-only
option.
|
|
|
Where am I?
|
Only 8% had any form of "contextual navigation," the Internet
equivalent of a mall's "you are here" sign – users got
"lost" in these sites.
|
|
|
Global navigation
|
24% had no easy way for customers to move between major sections.
|
|
|
Help me please
|
24% had no pre-sale assistance.
|
|
|
How many did I order?
|
Only two sites showed the current shopping cart contents on each page.
|
|
|
How good is the product?
|
Only four sites offered third-party product reviews and just one offered
a features-and-benefits comparison.
|
|
|
Is it available?
|
Only 30% gave product availability information before submitting the
order.
|
|
|
How do I buy it?
|
32% did not define the buying procedures.
|
|
|
The Spring,
1998 GVU 9th WWW User Survey canvassed over 10,000 Web users.
|
|
The three top reasons for abandoning a Web site during personal shopping:
|
- Could not find the item
- Site disorganized or confusing
- Pages downloaded too slowly
|
| |
|
|
HFI uses its knowledge of proven usability principles to:
|
- Develop easy-to-understand site navigation
- Lower response time and speed up task completion
- Provide seamless error handling and user feedback
- Reduce customer workload, frustration, and confusion
- Provide a look and feel that promotes corporate branding
|
|
|
Some of our clients:
|
| |
|
|
|
Staples.com
|
High-level architecture, usability testing
|
E-commerce site
|
|
|
Barnes & Noble
|
High-level architecture, usability testing
|
E-commerce site
|
|
|
Dell Computer
|
UI design, high-level architecture, standards, usability testing
|
Web e-commerce, Intranet
|
|
|
PC Financial Network
|
High-level architecture, UI design
|
Online brokerage
|
|
|
Federal Express
|
Usability testing
|
interNet Ship
|
|
|
Federal Express
|
Expert review
|
VirtualOrder - FedEx's e-commerce catalogue service
|
|
|
Concur
|
UI design, standards
|
E-commerce catalogue
|
|
|
Commerce One
|
UI design
|
E-commerce catalogue
|
|
|
Dow Jones Interactive
|
Usability testing
|
Online information service
|
|
|
|
Call 1-800-242-4480, or Request
more information
|
