Client awards

Several HFI clients have won prestigious awards for their websites. Dr Eric Schaffer, CEO-Founder of HFI, says that these awards demonstrate why "people who create world-class websites realize they must have expert usability engineering."

PCWorld Web Award for best Indian automobile site

HFI client won the PCWorld Web Award for best Indian automobile site of 2008.
The site, used for buying and selling used cars, recently did a design overhaul with HFI to make it more usable.

According to PC World: "Carwale was the favorite of our jury by a clear margin. Apart from used car availability, there is a ton of content including user reviews, information on discontinued models, on-road prices of almost every car model available in India, etc. Useful tools on the site include used car evaluation tool which gives you the approximate resale value of your car in your city based on the model, year of purchase and kilometres run. The design and user interface is clean and pretty intuitive."

An award-winning commitment to usability

For a second straight year, was awarded "Best in Class" in The Customer Respect Group's 2009 Online Customer Service Study of Telecommunications Industry Websites. They were the only communications provider to achieve an"Excellent" rating in two subsequent years. Additionally, the Association of Support Professionals (ASP) chose's consumer support website,, as one of the "Ten Best Web Support Sites of 2009." Along with a healthy increase in self-service transactions, the awards validate Verizon's commitment to customer service innovation.

CIO Magazine's 50 best Internet Sites

Dell Computers

Dell Computer site was chosen for CIO Magazine's list of the 50 best Internet sites of 2000. For the site, HFI did user testing, navigation structure and architecture, and an expert review of the site prototype.

"HFI's scientific approach to usability enabled us to make high-value improvements to our site. Having access to their knowledge of best practices in the way human beings react to Web sites was absolutely invaluable in helping us improve the usability of the site, increase customer satisfaction and consequently increase revenue."

- Margo Winter, Content Manager

First prize: Patient Information Award


HFI's client the National Cancer Institute won four prestigious awards for Cancer.Net. The British Medical Association (BMA) awarded Cancer.Net First Prize in the new "Patient Information Award" for Web sites. BMA praised the quality of the information and the "intuitive, clear structure of the site."

CancerNet also:

  • was chosen as one of the 50 best Internet sites by CIO Magazine
  • received World Wide Web Health Awards 2000's Gold Award for Best Patient Education Information Web Site in the Government category
  • received the overall award for Best Site Structure and Navigation from World Wide Web Health Awards 2000

"We're very proud of the awards that CancerNet has won," said Janice Nall, Chief of the Web Design and Usability Branch for the National Cancer Institute. "But we're even more proud that the new site enables people to get the critical cancer information they need – quickly and easily. We appreciated the valuable guidance we received from Hal Miller-Jacobs of HFI."

Top 101 Incredibly Useful Sites on the Internet

Fed Stats

FedStats was named by PC Magazine as one of the Top 101 Incredibly Useful Sites on the Internet in their October, 2003 issue. FedStats was listed in the "Search, Reference and Portals" category.

Here is what PC Magazine had to say: "From adoption to women-owned businesses, the FedStats Home Page provides statistical information from over 100 U.S. Federal agencies. Whether you're doing research or just browsing out of curiosity, the site provides the stats you need, conveniently sorted by topic, agency, and location, and you can search across all categories."

HFI worked with FedStats to identify design and placement issues that could be corrected to improve the site's usability. According to John Weiner of the Energy Information Administration, and a member of the FedStats team, "HFI made recommendations that resulted in a cleaner site, through which people will be able to find what they need more quickly and easily."

Best Feds on the web

The National Institute of Neurological Disorders and Stroke

The National Institute of Neurological Disorders and Stroke, a part of the National Institutes of Health, won an award for their site in's fourth annual "Best Feds on the Web" competition, October 2000. The winning sites, according to GovExec, "excelled at meeting their mission and serving their customers, proving that federal agencies are capable of revolutionizing the way they interact with their customers."

GovExec praised the NINDS site's "depth of information-particularly on rare disorders"- and its "accessibility." A team from HFI created the user navigation model, the style guide and the user interface design, and tested the site's usability. HFI engineered the site to be accessible to visually impaired users.

#1 in Usability among Property-casualty Insurance Websites

Nationwide Insurance

Nationwide Insurance was ranked number one in usability among property-casualty insurance Web sites in 2001. The consulting firm Kasina chose it from among 284 candidates. Kasina also included Nationwide on its list of the Top 20 Web Sites – Property and Casualty Insurance. Kasina praised Nationwide for its consistent navigation scheme and for "carefully organizing content in an intuitive manner."

Nationwide's site was also recognized by Gomez, the leading global Internet quality measurement firm. Gomez ranked Nationwide third among online insurance carriers in "ease of use" and overall performance.

Best Solutions Award from the Governors Technology Conference

CA State Personnel Board

HFI received the prestigious “Best Solutions Award” in September, 2007 at the Government Technology Conference in Albany, NY, for its user-centered design work on the California State Personnel Board website.

The California State Personnel Board hired HFI for the redesign of their site. 
The goal: to better serve taxpayers through the ability to attract better civil servants. 
The results: the success rate for finding a job at the website increased by 70% and was 12 times faster.

MIMC Award for Best Business-to-Business Website


HFI client won the prestigious MIMC (Massachusetts Interactive Media Council) 5th annual award for best Business-to-Business Web site. In 2002, for the third year in a row, was named one of the best sites for small business by Forbes Best of the Web.

"HFI's team of usability experts and customer-centric approach were key factors in winning this award. As with any good partnership, they share the vision of creating outstanding customer service through a great Web experience."

- Colin Hynes, Director of Site Usability

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Privacy policy

Reviewed: 18 Mar 2014

This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation ("HFI") collects, uses, maintains and discloses information collected from users (each, a "User") of its website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the "Website"). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.


HFI may use "cookies" or "web beacons" to track how Users use the Website. A cookie is a piece of software that a web server can store on Users’ PCs and use to identify Users should they visit the Website again. Users may adjust their web browser software if they do not wish to accept cookies. To withdraw your consent after accepting a cookie, delete the cookie from your computer.


HFI believes that every User should know how it utilizes the information collected from Users. The Website is not directed at children under 13 years of age, and HFI does not knowingly collect personally identifiable information from children under 13 years of age online. Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by HFI. HFI is not responsible for the privacy practices of these or any other websites, and you access these websites entirely at your own risk. HFI recommends that you review the privacy practices of any other websites that you choose to visit.

HFI is based, and this website is hosted, in the United States of America. If User is from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law and User is registering an account on the Website, visiting the Website, purchasing products or services from HFI or the Website, or otherwise using the Website, please note that any personally identifiable information that User provides to HFI will be transferred to the United States. Any such personally identifiable information provided will be processed and stored in the United States by HFI or a service provider acting on its behalf. By providing your personally identifiable information, User hereby specifically and expressly consents to such transfer and processing and the uses and disclosures set forth herein.

In the course of its business, HFI may perform expert reviews, usability testing, and other consulting work where personal privacy is a concern. HFI believes in the importance of protecting personal information, and may use measures to provide this protection, including, but not limited to, using consent forms for participants or "dummy" test data.

The Information HFI Collects

Users browsing the Website without registering an account or affirmatively providing personally identifiable information to HFI do so anonymously. Otherwise, HFI may collect personally identifiable information from Users in a variety of ways. Personally identifiable information may include, without limitation, (i)contact data (such as a User’s name, mailing and e-mail addresses, and phone number); (ii)demographic data (such as a User’s zip code, age and income); (iii) financial information collected to process purchases made from HFI via the Website or otherwise (such as credit card, debit card or other payment information); (iv) other information requested during the account registration process; and (v) other information requested by our service vendors in order to provide their services. If a User communicates with HFI by e-mail or otherwise, posts messages to any forums, completes online forms, surveys or entries or otherwise interacts with or uses the features on the Website, any information provided in such communications may be collected by HFI. HFI may also collect information about how Users use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that HFI collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide HFI through the Website or otherwise. HFI may provide ways that the User can opt out of receiving certain information from HFI. If the User opts out of certain services, User information may still be collected for those services to which the User elects to subscribe. For those elected services, this Privacy Policy will apply.

How HFI Uses Information

HFI may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website if any, to contact Users regarding products and services offered by HFI, its parent, subsidiary and other related companies in order to otherwise to enhance Users’ experience with HFI. HFI may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of HFI. HFI does not sell any User information under any circumstances.

Disclosure of Information

HFI may disclose personally identifiable information collected from Users to its parent, subsidiary and other related companies to use the information for the purposes outlined above, as necessary to provide the services offered by HFI and to provide the Website itself, and for the specific purposes for which the information was collected. HFI may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise HFI’s legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. HFI may disclose personally identifiable information in order to protect the rights, property or safety of a User or any other person. HFI may disclose personally identifiable information to investigate or prevent a violation by User of any contractual or other relationship with HFI or the perpetration of any illegal or harmful activity. HFI may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, HFI may disclose or transfer personally identifiable information collected from Users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

Personal Information as Provided by User

If a User includes such User’s personally identifiable information as part of the User posting to the Website, such information may be made available to any parties using the Website. HFI does not edit or otherwise remove such information from User information before it is posted on the Website. If a User does not wish to have such User’s personally identifiable information made available in this manner, such User must remove any such information before posting. HFI is not liable for any damages caused or incurred due to personally identifiable information made available in the foregoing manners. For example, a User posts on an HFI-administered forum would be considered Personal Information as provided by User and subject to the terms of this section.

Security of Information

Information about Users that is maintained on HFI’s systems or those of its service providers is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and HFI cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. HFI is not responsible for the circumvention of any privacy settings or security measures relating to the Website by any Users or third parties.

Correcting, Updating, Accessing or Removing Personal Information

If a User’s personally identifiable information changes, or if a User no longer desires to receive non-account specific information from HFI, HFI will endeavor to provide a way to correct, update and/or remove that User’s previously-provided personal data. This can be done by emailing a request to HFI at Additionally, you may request access to the personally identifiable information as collected by HFI by sending a request to HFI as set forth above. Please note that in certain circumstances, HFI may not be able to completely remove a User’s information from its systems. For example, HFI may retain a User’s personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, for account recovery purposes, if required by law or as retained in HFI’s data backup systems or cached or archived pages. All retained personally identifiable information will continue to be subject to the terms of the Privacy Policy to which the User has previously agreed.

Contacting HFI

If you have any questions or comments about this Privacy Policy, you may contact HFI via any of the following methods:
Human Factors International, Inc.
PO Box 2020
1680 highway 1, STE 3600
Fairfield IA 52556
(800) 242-4480

Terms and Conditions for Public Training Courses

Reviewed: 18 Mar 2014

Cancellation of Course by HFI

HFI reserves the right to cancel any course up to 14 (fourteen) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.

Cancellation of Course by Participants (All regions except India)

$100 processing fee if cancelling within two weeks of course start date.

Cancellation / Transfer by Participants (India)

4 Pack + Exam registration: Rs. 10,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the course (4 Pack-CUA/CXA) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Cancellation / Transfer by Participants (Online Courses)

$100 processing fee if cancelling within two weeks of course start date. No cancellations or refunds less than two weeks prior to the first course start date.

Individual Modules: Rs. 3,000 per participant ‘per module’ processing fee (to be paid by the participant) if cancelling or transferring the course (any Individual HFI course) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Exam: Rs. 3,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the pre agreed CUA/CXA exam date before three weeks from the examination date. No refund or carry forward of the exam fees if requesting/cancelling or transferring the CUA/CXA exam within three weeks before the examination date.

No Recording Permitted

There will be no audio or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class.

Course Materials Copyright

The course and training materials and all other handouts provided by HFI during the course are published, copyrighted works proprietary and owned exclusively by HFI. The course participant does not acquire title nor ownership rights in any of these materials. Further the course participant agrees not to reproduce, modify, and/or convert to electronic format (i.e., softcopy) any of the materials received from or provided by HFI. The materials provided in the class are for the sole use of the class participant. HFI does not provide the materials in electronic format to the participants in public or onsite courses.