Since 1981 we have focused on software usability. Human Factors International (HFI) is the largest company in the field by a factor of five. This is no accident.

We have done direct consulting work for a wide range of top companies such as...
(A list of companies we've done training for is just too long to even think about!)

Financial services / Insurance

  • ADP
  • Aditya Birla
  • American Express
  • American Family Insurance
  • Ameritrade
  • ANZ Bank of Australia
  • Banamex
  • Bank of the West
  • BlackRock
  • Blue Cross Blue Shield
  • Canara HSBC
  • CBC
  • China Construction Bank
  • Citibank N.A
  • Citi Group (USA, HK, India)
  • Charles Schwab
  • Chase Manhattan Bank
  • Chicago Mercantile Exchange
  • Chubb Insurance
  • Commerce One
  • Concur Technologies
  • DBS Bank
  • Deloitte Touche Consulting Group
  • Deutsche Bank
  • DST
  • E-Trade
  • Ernst & Young
  • Euroclear
  • Experian
  • Federal Reserve Bank
  • Fireman's Fund
  • First Health
  • Freddie Mac
  • GE Capital
  • Goldman Sachs
  • H&R Block
  • HDFC Bank
  • HSBC Bank Limited
  • HSBC InvestDirect
  • ICICI Bank Limited
  • ICICI Prudential Life Insurance
  • IDBI Bank
  • IDFC Bank
  • ITEL Laboratories
  • i-flex solutions
  • JPMorganChase
  • Kotak Mahindra Bank
  • Liberty Mutual
  • London Life Insurance Company
  • MetLife
  • Kaiser Permanente
  • MassMutual Financial Group
  • MBNA
  • Nationwide Finance and Insurance
  • Northern Trust Bank
  • Penn Mutual
  • Pershing
  • PricewaterhouseCoopers
  • Progressive Insurance
  • Principal Financial Group
  • Provident Mutual Life Insurance
  • Prudential Insurance
  • Rakbank Dubai
  • Rabobank
  • Royal Bank of Canada
  • Reuters Analytics
  • Sallie Mae
  • Santander Bank (Mexico)
  • St. Jude Medical
  • Smith Barney
  • Standard Chartered Bank
  • Standard Bank of South Africa
  • Swiss RE
  • Sun Life Financial
  • TD Waterhouse
  • Toronto Dominion Bank
  • Tyme
  • UBS Financial Group
  • Vanguard Group
  • Washington Mutual Bank
  • Wellpoint
  • World Bank


  • Alltel
  • Alcatel
  • Ameritech
  • AT&T
  • Bell Atlantic
  • Bell Canada
  • Bell South
  • British Telecom
  • China Telecom
  • Cincinnati Bell
  • Cincom Systems
  • Digia
  • GEM Plus
  • Globe Telecom Philippines
  • Idea Cellular
  • Merrill
  • NDS
  • Nuance
  • PageNet
  • Plant Equipment
  • PlayPhone
  • Proximity BBDO
  • Reliance Communications
  • Sagem Wireless
  • Southwestern Bell
  • Spirent Communications
  • Sprint
  • Sprint PCS
  • Subscriber Computing
  • Sony-Ericsson
  • Starhub
  • RIM (Blackberry)
  • MCI
  • Motorola
  • Verizon
  • Verizon Wireless
  • Vodacom
  • Vodafone
  • UUNet
  • Watania Telocom
  • Zimmerman Associates


  • Aastrom Biosciences
  • Abbott Diabetes Care
  • Anthem BC/BS
  • Astra Zeneca Pharmaceuticals
  • Baxter
  • Beckman Instruments
  • Beckman Coulter
  • BD Biosciences
  • Blue Cross/Blue Shield
  • Bristol-Myers Squibb
  • Brotherhood Mutual
  • Capsule Technologie
  • Care First
  • Caremark
  • Express Scripts
  • GE Medical Systems
  • Glaxo Smith Kline
  • Guidant
  • IDX Systems
  • Incyte Genomics
  • Indian Health Services (American Indians)
  • McKesson HBOC
  • Medtronic
  • Minimed
  • Natus
  • Novartis
  • Roche Diagnostics
  • Stryker
  • Thomson Scientific
  • Walgreens
  • WellPoint
  • Wyeth
  • Government

    • California Lottery
    • Centers for Disease Control and Prevention
    • City of Los Angeles
    • Congressional Research Service
    • Department of Justice
    • DOT Federal Carrier Safety Administration
    • Federal Aviation Administration
    • Federal Communication Administration
    • Federal Motor Carrier Safety Administration
    • Health Resources and Services Administration
    • Housing & Development Board of Singapore
    • Infocom Development Authority of Singapore
    • Internal Revenue Service
    • Kuwait Government Online
    • Library of Congress
    • Medline Plus
    • Ministry of Defense – Singapore
    • Ministry of Transport – Singapore
    • National Cancer Institute
    • National Institute on Aging
    • National Institute of Neurological Disorders and Stroke
    • National Institute of Deafness and Other Communication Disorders
    • National Institute of Mental Health
    • National Institutes of Health
    • National Library of Medicine
    • National Oceanic and Atmospheric Administration
    • National Science Federation
    • New York Courts
    • Occupational Safety and Health Administration
    • Prime Ministers Office – Singapore
    • Public Transport Council – Singapore
    • Public Works and Government Services of Canada
    • Social Security Administration
    • State of California
    • State of Connecticut
    • State of New York
    • State of Washington
    • State of Wisconsin
    • Unicor
    • Union Bank of California
    • US Coast Guard
    • US Department of Agriculture


    • BBC International and World Service
    • Bennett Coleman
    • Direct TV
    • Film Board of Montreal Canada
    • Livemint - Hindustan Times
    • McGraw Hill
    • Press Trust of India (PTI)
    • Scientific Atlanta
    • Star India
    • Times Internet Limited
    • Worldspan

    E-commerce and portals

    • Alibaba
    • AOL
    • Barnes & Noble
    • Baidu
    • Bharatmatrimony
    • Bloomingdales
    • Checks in the Mail
    • Coldwater Creek
    • eBillMe
    • Fanball
    • Fossil
    • Globalsources
    • Grainger
    • Land's End
    • Macys
    • MapQuest
    • Microsoft
    • OfficeMax
    • PayPal
    • Snapdeal
    • Staples
    • Tickets Now
    • Yahoo
    • VeriSign
    • WebMD
    • Weight Watchers
    • Walmart

    Software development

    • Adobe
    • Ardent Software
    • Aricent Group
    • Avery Dennison
    • Black Rock Solutions
    • BMC Software
    • Campus Management
    • Cincom
    • Comviva Mahindra
    • Computer Associates
    • Hyperion Solutions
    • Knight-Ridder
    • Kroll Ontrack
    • HCL India Pvt Ltd
    • Hewlett Packard
    • Infosys
    • Interwoven
    • Microsoft
    • Neptune Software
    • Novell
    • Nucleus Software
    • Platinum Technologies
    • Rolta
    • SAP
    • Sapient
    • Symantec
    • Sharp Software India Pvt ltd
    • Sungard
    • SurePrep
    • Quest Software
    • Tata Consultancy
    • Wipro Technologies


    • Bosch
    • Daimler Chrysler
    • Ford Motor
    • Mahindra & Mahindra
    • Mercedes Benz USA
    • OnStar
    • Penske Truck Rental
    • Renault
    • Toyota
    • Volkswagen
    • Yamaha Motors


    • Dell
    • Dibold
    • Gateway Computer
    • HP
    • HP Labs
    • HTC
    • Huawei
    • Honeywell
    • Intel
    • LG
    • NCR
    • Nokia
    • Pitney Bowes
    • Qualcomm
    • Samsung
    • Seagate
    • Siemens India
    • Sony
    • Texas Instruments
    • Xerox


    • American Board of Internal Medicine
    • AIM Specialty Health
    • Anthem BC/BS
    • Blue Cross/Blue Shield
    • Columbia University Medical Center
    • Covance
    • Discovery Health
    • Medicinenet
    • NextGen
    • Patterson Dental
    • Sentara
    • St. Jude Medical
    • Sutter Health
    • United Health Care
    • WebMD

    Travel and hospitality

    • AAA
    • Adidas
    • Alaskan Air
    • Amadeus
    • American Express Consumer Travel Network
    • Air China
    • Carlson Wagonlit Travel
    • Concur
    • Cox and Kings
    • Jet Airways
    • Marriott
    • Renaissance Cruises
    • Rockwell Collins
    • Sabre
    • Sandals Resorts
    • SeaWorld
    • Taj Hotels Resorts and Palaces
    • TravelGuru
    • United Airlines


    • BC Gas
    • BP Amaco
    • BP Gas and Electric
    • Chevron/Texaco
    • Chesapeake Energy Corporation
    • Conoco Phillips
    • Exxon Mobile
    • Florida Power and Light
    • Hydro One
    • Modular Mining
    • Northeast Utilities Service Company
    • Syncrude

    Commercial software

    • ADP
    • Auto Desk
    • SAP


    • FedEx
    • GAC Shipping
    • UPS
    • OOCL


    • AIRINC
    • Boeing
    • Lockheed Martin
    • Northrop Grumman
    • Rockwell-Collins


    • Best Buy
    • Fujitsu
    • Haier
    • Midea
    • Siemens India
    • Sony


    • 3M
    • Armstrong
    • Baosteel
    • Caterpillar
    • EveryBook
    • Gillette
    • Haier
    • Hershey's Chocolate
    • Kodak
    • OSIM Products
    • Proctor and Gamble
    • Rainbird
    • REI
    • Ricoh Americas

    And lots of others too!

    • American College Testing
    • Arbitron
    • Cargill
    • Chicago Booth School
    • dotMobi
    • Columbia University
    • Linklaters
    • Manheim Auctions
    • National Wildlife Federation
    • National Foundation for Training in Entrepreneurship
    • State University of New York
    • Truth Marketing

    Related links

    HFI video in which Dr Eric Schaffer explains the golden thread of UX, i.e., a seamless suite that connect from executive intent to governance to methods and tools and standards.

    The golden thread of UX
    Dr Eric Schaffer

    HFI video in which HFI's president Jay More - speaks about HFI's services that are backed by a scientific process.

    HFI overview
    Jay More

    The golden thread of UX

    HFI overview

    Get your project plan

    Ask our UX expert

    Privacy policy

    Reviewed: 18 Mar 2014

    This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation ("HFI") collects, uses, maintains and discloses information collected from users (each, a "User") of its website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the "Website"). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.


    HFI may use "cookies" or "web beacons" to track how Users use the Website. A cookie is a piece of software that a web server can store on Users’ PCs and use to identify Users should they visit the Website again. Users may adjust their web browser software if they do not wish to accept cookies. To withdraw your consent after accepting a cookie, delete the cookie from your computer.


    HFI believes that every User should know how it utilizes the information collected from Users. The Website is not directed at children under 13 years of age, and HFI does not knowingly collect personally identifiable information from children under 13 years of age online. Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by HFI. HFI is not responsible for the privacy practices of these or any other websites, and you access these websites entirely at your own risk. HFI recommends that you review the privacy practices of any other websites that you choose to visit.

    HFI is based, and this website is hosted, in the United States of America. If User is from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law and User is registering an account on the Website, visiting the Website, purchasing products or services from HFI or the Website, or otherwise using the Website, please note that any personally identifiable information that User provides to HFI will be transferred to the United States. Any such personally identifiable information provided will be processed and stored in the United States by HFI or a service provider acting on its behalf. By providing your personally identifiable information, User hereby specifically and expressly consents to such transfer and processing and the uses and disclosures set forth herein.

    In the course of its business, HFI may perform expert reviews, usability testing, and other consulting work where personal privacy is a concern. HFI believes in the importance of protecting personal information, and may use measures to provide this protection, including, but not limited to, using consent forms for participants or "dummy" test data.

    The Information HFI Collects

    Users browsing the Website without registering an account or affirmatively providing personally identifiable information to HFI do so anonymously. Otherwise, HFI may collect personally identifiable information from Users in a variety of ways. Personally identifiable information may include, without limitation, (i)contact data (such as a User’s name, mailing and e-mail addresses, and phone number); (ii)demographic data (such as a User’s zip code, age and income); (iii) financial information collected to process purchases made from HFI via the Website or otherwise (such as credit card, debit card or other payment information); (iv) other information requested during the account registration process; and (v) other information requested by our service vendors in order to provide their services. If a User communicates with HFI by e-mail or otherwise, posts messages to any forums, completes online forms, surveys or entries or otherwise interacts with or uses the features on the Website, any information provided in such communications may be collected by HFI. HFI may also collect information about how Users use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that HFI collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide HFI through the Website or otherwise. HFI may provide ways that the User can opt out of receiving certain information from HFI. If the User opts out of certain services, User information may still be collected for those services to which the User elects to subscribe. For those elected services, this Privacy Policy will apply.

    How HFI Uses Information

    HFI may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website if any, to contact Users regarding products and services offered by HFI, its parent, subsidiary and other related companies in order to otherwise to enhance Users’ experience with HFI. HFI may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of HFI. HFI does not sell any User information under any circumstances.

    Disclosure of Information

    HFI may disclose personally identifiable information collected from Users to its parent, subsidiary and other related companies to use the information for the purposes outlined above, as necessary to provide the services offered by HFI and to provide the Website itself, and for the specific purposes for which the information was collected. HFI may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise HFI’s legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. HFI may disclose personally identifiable information in order to protect the rights, property or safety of a User or any other person. HFI may disclose personally identifiable information to investigate or prevent a violation by User of any contractual or other relationship with HFI or the perpetration of any illegal or harmful activity. HFI may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, HFI may disclose or transfer personally identifiable information collected from Users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

    Personal Information as Provided by User

    If a User includes such User’s personally identifiable information as part of the User posting to the Website, such information may be made available to any parties using the Website. HFI does not edit or otherwise remove such information from User information before it is posted on the Website. If a User does not wish to have such User’s personally identifiable information made available in this manner, such User must remove any such information before posting. HFI is not liable for any damages caused or incurred due to personally identifiable information made available in the foregoing manners. For example, a User posts on an HFI-administered forum would be considered Personal Information as provided by User and subject to the terms of this section.

    Security of Information

    Information about Users that is maintained on HFI’s systems or those of its service providers is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and HFI cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. HFI is not responsible for the circumvention of any privacy settings or security measures relating to the Website by any Users or third parties.

    Correcting, Updating, Accessing or Removing Personal Information

    If a User’s personally identifiable information changes, or if a User no longer desires to receive non-account specific information from HFI, HFI will endeavor to provide a way to correct, update and/or remove that User’s previously-provided personal data. This can be done by emailing a request to HFI at Additionally, you may request access to the personally identifiable information as collected by HFI by sending a request to HFI as set forth above. Please note that in certain circumstances, HFI may not be able to completely remove a User’s information from its systems. For example, HFI may retain a User’s personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, for account recovery purposes, if required by law or as retained in HFI’s data backup systems or cached or archived pages. All retained personally identifiable information will continue to be subject to the terms of the Privacy Policy to which the User has previously agreed.

    Contacting HFI

    If you have any questions or comments about this Privacy Policy, you may contact HFI via any of the following methods:
    Human Factors International, Inc.
    PO Box 2020
    1680 highway 1, STE 3600
    Fairfield IA 52556
    (800) 242-4480

    Terms and Conditions for Public Training Courses

    Reviewed: 18 Mar 2014

    Cancellation of Course by HFI

    HFI reserves the right to cancel any course up to 14 (fourteen) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.

    Cancellation of Course by Participants (All regions except India)

    $100 processing fee if cancelling within two weeks of course start date.

    Cancellation / Transfer by Participants (India)

    4 Pack + Exam registration: Rs. 10,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the course (4 Pack-CUA/CXA) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

    Cancellation / Transfer by Participants (Online Courses)

    $100 processing fee if cancelling within two weeks of course start date. No cancellations or refunds less than two weeks prior to the first course start date.

    Individual Modules: Rs. 3,000 per participant ‘per module’ processing fee (to be paid by the participant) if cancelling or transferring the course (any Individual HFI course) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

    Exam: Rs. 3,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the pre agreed CUA/CXA exam date before three weeks from the examination date. No refund or carry forward of the exam fees if requesting/cancelling or transferring the CUA/CXA exam within three weeks before the examination date.

    No Recording Permitted

    There will be no audio or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class.

    Course Materials Copyright

    The course and training materials and all other handouts provided by HFI during the course are published, copyrighted works proprietary and owned exclusively by HFI. The course participant does not acquire title nor ownership rights in any of these materials. Further the course participant agrees not to reproduce, modify, and/or convert to electronic format (i.e., softcopy) any of the materials received from or provided by HFI. The materials provided in the class are for the sole use of the class participant. HFI does not provide the materials in electronic format to the participants in public or onsite courses.