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Certified User Experience Analyst™ (CXA):
The next step for the UX practitioner

HFI white paper – A conversation with Dr. Eric Schaffer

HFI builds on it's popular Certified Usability Analyst (CUA) program with this new designation for User Experience (UX) practitioners.

The new Certified User Experience Analyst™ (CXA) program is a reflection of the expansion of the UX field. This program expands and validates a person's knowledge in key advanced concepts like persuasion engineering, strategy and innovation, and the institutionalization of a UX practice within an organization.

In this white paper

  • What is the CXA certification?
  • What training is offered to support this program?
  • How will this new program change the role of the UX practitioner?
  • How can the CXA designation expand your career opportunities?
  • What is the business value of training your UX team in this new knowledge?

According to Dr. Eric Scaffer, CEO of Human Factors International, "With the CXA program, HFI is making its corporate statement about what we believe that next generation skillset, next generation contribution, will be for our field."


Eric Schaffer is the founder and CEO of Human Factors International. His book, Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. Dr. Schaffer also co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.

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