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Persuasion, Emotion, & Trust (PET design™) Quiz
Test your knowledge of persuasive design
1.
Unimaginably delighted users guarantee business success.
True
False
2.
If users can't find it, they can't be persuaded by it.
True
False
3.
Trust is INCREASED by...
(Check all that apply.)
Lovely female models
Links OUT of your site
Having an FAQ
Amazing content
Content that is no surprise
Having a .org URL
4.
The direct link between the sensory cortex and the amygdala that is so important to persuasion can be studied using interviews.
True
False
5.
Social pressure is an important part of persuasion. You can use effects like...
(Check all that apply.)
Social proof
Social studies
Social validation
Pluralistic ignorance
Plural positives
Marketing overkill
6.
Advertising agencies mostly work with images that...
(Check all that apply.)
Prime
Frame
Condition
Interact
Engage
Tunnel
7.
Immersion, flow, and fiero result from...
(Check all that apply.)
Lots of beer
Intrinsic motivation focused designs
Efficacy
Optimal challenge
Suffering
Big bucks
8.
Fanatical users can only be created by using...
(Check all that apply.)
Overwhelming pressure
Engagement
Large payments or discounts
Role models
Membership in a group
Excellent customer service
Tattoos or other markers
9.
Proper design for persuasion results in big bucks for your organization.
True
False
10.
Bonus question.Your organization will send you on an all expenses paid month in the south of France as a reward for your new persuasive design.
True
Not likely
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