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| 1. |
A Contextual Innovation (CI) team requires the skill set of: |
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| 2. |
When is Contextual Innovation best applied?
(Check all that apply.) |
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| 3. |
Does Contextual Innovation always start with an in-depth interview? |
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| 4. |
Initial conceptualization should be best done: |
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| 5. |
Where can you use quantitative research in the Contextual Innovation process?
(Check all that apply.) |
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| 6. |
Who should be involved in the initial analysis of the ethnographic data?
(Check all that apply.) |
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| 7. |
A typical Contextual Innovation interview session should be done: |
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| 8. |
While doing the Contextual Innovation analysis you should: |
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| 9. |
Arrange the following in the order of when they occur during a Contextual Innovation process:
1. User study
2. User profiles
3. Segmentation
4. Persona |
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| 10. |
What you should never do in a Contextual Innovation interview?
(Check all that apply.) |
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