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Dr. Eric Schaffer is the founder and CEO of Human Factors International, Inc. (HFI). In the last quarter century, he has become known as the visionary who recognized that usability would be the
driving force in the “Third Wave of the Information Age,” following both hardware and software as the previous key differentiators. Like Gordon Moore’s insight that processor power would double every 18 months, Dr. Schaffer foresaw that the most profound impact on corporate computing would be a positive online user experience—the ability for a user to get the job done efficiently, easily, and without frustration.
Dr. Schaffer’s book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap for companies to follow in order to make usability a systematic, routine practice throughout their organization.
Dr. Schaffer also co-developed HFI’s Schaffer-Weinschenk Method™, the only ISO-certifiable process for user-centered design, built on
principles from human-computer interaction, ergonomics, psychology, computer science, and marketing.
Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He has recently been traveling the world teaching HFI’s newest course, How to Design for Persuasion, Emotion, and Trust.
Dr. Schaffer is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist. |
