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Phil Goddard is VP, Western Region, with 16 years experience in
usability, 15 of those with HFI.
Phil was on the Research Faculty at the University of Maryland,
College Park, and a Post Doctoral Fellow with the National Institute
of Health, and the Medical College of Pennsylvania. He has a Ph.D. in
Cognitive Psychology, an M.S. in Cognitive Psychobiology, and a B.S.
in Psychology/Biology.
As director of training, Phil developed HFI's training curriculum and
usability analyst certification program (CUA). He has published in
scientific journals in the field of aging and cognitive performance, and
served as reviewer for NCI's usability guidelines.
Phil is expert in all facets of usability engineering and user experience
design including techniques for concept design, feasibility, customer
definition, sites and application design and assessment, strategic
development, usability metrics, usability infrastructure development,
management, consulting, and mentoring.
Recent projects have included financial services, health insurance,
consumer user interface, corporate intranets, and e-commerce and
corporate identity sites.
Recent clients include Dell, Macys, Wal-Mart, Toyota, Chevron,
Symantec, Kaiser-Permanente, Indymac Bank, DirecTV, Wellpoint,
and CapGroup. |
