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Now you can perform various Return on Investment (ROI) calculations for improved usability of your Web site or application. Of course ROI
is more than just the calculation of costs versus benefits as there could be other
factors involved. But that being the case, these calculators can show you how small improvements in usability can result in big gains in ROI. Get free guidelines on
measuring ROI for
usability (51K pdf file – opens in new window).
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Increased
Productivity
For applications where usage rates are
very high, saving a few seconds on a screen can mean quantum leaps
in returns. Calculate how an increase in user efficiency impacts the ROI
for usability.
Example: Increase efficiency by 3 seconds for
a given page
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Reduced
Reliance on Help Desks
If customers can locate information
easily on your Web site they have to rely less on your help desk. If
the number of calls to your help desk is less, this reduces costs and
improves ROI.
Example: Reduce support calls by 25 %
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Increased
Conversion Rate
For e-commerce sites, calculate how
an increase in the percentage of visitors who convert to purchasers
can improve the ROI for usability.
Example: Increase conversion rate by 5%
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Reduced
Costs on Formal Training
Usability improvements on your Web site or
application can reduce formal training requirements and affect
the ROI for usability.
Example: Reduce training requirements by 40%
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Decreased
Drop-off Rate
A reduction in drop-off rates during the checkout
process on e-commerce sites can increase the ROI for usability.
Example: Reduce drop-off rate on the check-out
submit page
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Reduced
Learning Curve
Every Web site or application has an
initial learning curve. Improved usability can reduce this initial
time taken to learn.
Example: Reduce time taken to learn by 4 hours
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