ROI Calculator — Decreased Drop-off Rate Print

Example: Reduce drop off rate on the check out submit page. Pre-design Drop-off Rate: 60 % Average Order Size: 50 Improvement Cost: 1,000,000 Post-design Drop-off Rate: 40 % Profit Per Order: 20 % Expected Project Life: 3 years Current Monthly Page Traffic: 100,000 views         Change in Monthly Drop-off Rate = (0.60 - 0.40) x 100,000 = 20,000 Annual ROI = 20,000 x 50 x 0.20 x 12 = 2,400,000 Total ROI = (2,400,000 x 3) - 1,000,000 = 6,200,000   Calculate Decreased Drop-off Rate Pre-design Drop-off Rate: % Post-design Drop-off Rate: % Current Monthly Page Traffic: Average Order Size: Profit % Per Order: % Improvement Cost: Expected Project Life: Year(s) Annual ROI Total ROI   Compare ROIs Scenario 1 Scenario 2 Scenario 3 Pre-design Drop-off Rate: % % % Post-design Drop-off Rate: % % % Current Monthly Page Traffic: Average Order Size: Profit % Per Order: % % % Improvement Cost: Expected Project Life: Year(s) Year(s) Year(s) Annual ROI Total ROI