ROI Calculator — Increased Conversion Rate Print

Example: Increase conversion rate by 5 %. Annual Site Profit: 1,000,000 Improvement Cost: 100,000 Current Conversion Rate: 10 % Expected Project Life: 3 years Improved Conversion Rate: 15 %     Annual ROI = (1,000,000 x (15/10) ) - 1,000,000 = 500,000 Total ROI = (500,000 x 3) - 100,000 = 1,400,000   Calculate Increased Conversion Rate Annual Site Profit: Current Conversion Rate: % Improved Conversion Rate: % Improvement Cost: Expected Project Life: Year(s) Annual ROI Total ROI   Compare ROIs Scenario 1 Scenario 2 Scenario 3 Annual Site Profit: Current Conversion Rate: % % % Improved Conversion Rate: % % % Improvement Cost: Expected Project Life: Year(s) Year(s) Year(s) Annual ROI Total ROI