Usability Broadcast Network

Phil Goddard
VP Western Region
HFI


Sean McLeary
Project Director
HFI

Free live Webcast

Optimizing e-commerce UX: Create websites that empower customers, are effortless to use, and create a joyful shopping experience

View Webcast — (System requirements...)
Download audio podcast — (15 MB)

Today's online purchaser is savvy, and Web 2.0 allows for a wider range of experiences. But when does putting new technology in front of your customers risk losing them? When and how do you part with convention to build a better experience?

This webcast will explore how to create an engaging e-commerce experience by:

• empowering customers to learn or interact with the product space fully
• building effortlessness into the shopping experience
• creating a joyful shopping experience

Topics include:

1. How to show a product online and cross-sell effectively
2. Designing easy-to-use checkout processes and handling psychological chokepoints
3. Optimizing access to huge product inventories with highly interactive filtering and comparison features
4. Working in rapid development cycles to gain internal buy-in for usability research

Finally, Phil & Sean will illustrate how HFI's metrics-based scorecards capture e-commerce best practices, showing examples from sites that achieved the highest scores across the "Five Dimensions of User Experience."

NOTE: You don't have to call in for audio. The audio will come through your computer speakers.

Note: We respect electronic privacy and will NOT give
out your name and address under any circumstances.