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2008 Schedule of Upcoming Webcasts
HFI's live global Webcasts begin at 3:30 pm Eastern Time (USA) and last from 60-90 minutes, including a live Q&A session.
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Susan Weinschenk
Chief of Technical Staff
Kath Straub
Chief Scientist
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September 25, 2008
How to engage customers and build trust on healthcare websites
Presentation details coming soon...
Get a reminder email for this event.
We will also send you a related white paper just prior to the event.
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Susan Weinschenk
Chief of Technical Staff
Mona Patel
VP Eastern Region
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October 23, 2008
What makes you click? Persuasive interface design
Do you know why people:
- buy a product on your website?
- decide to sign up for a newsletter?
- donate online?
- trust (or reject) the information at your site?
Is decision making rational, or are there non-conscious processes and emotions that initiate behavior? Susan and Mona explore and demonstrate research on the brain and neuroscience, showing how you can apply these insights to design a more persuasive website. You will learn:
- the non-conscious roots of decision making
- how emotions affect decisions to take action
- how to apply principles of persuasion, emotion and trust to design successful websites
Get a reminder email for this event.
We will also send you a related white paper just prior to the event.
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Susan Weinschenk
Chief of Technical Staff
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November 18, 2008
A tale of two generations:
designing for Baby Boomers vs. the Net Generation
We all know about the Baby Boomers... they are a huge demographic, there are a lot of them, and they are now aging... but did you realize that there is a new generation that outnumbers the boomers?
Called the "Net Generation," these are people born between 1977 and 1996. There are 80 million in the US and over 2 billion worldwide. They may be a critical part of your current and upcoming target audience for the products you sell and/or the interfaces you design.
These generations are very different. HFI has been conducting exploratory research on generational differences. In this session, Susan will share findings, ideas and examples that describe:
- similarities and differences between the two groups
- the impact on user experience
- how expectations, experience, and use of technology differences between generations will/should change the interfaces you design
Get a reminder email for this event.
We will also send you a related white paper just prior to the event.
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Usability Broadcast Network