Human Factors International is the world’s largest usability company, leading the industry in process-driven usability operations. From our London and Hamburg offices we help Europe’s leading corporations to produce usable applications and web sites, but just as important, we also help clients to institutionalise usability by developing and realising a strategy in user-centred design.

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Usability is about designing websites, products, and services that are engaging, memorable, and intuitive. Traditional usability deals almost exclusively with the 'can do' aspect of design, such as the ease with which people can navigate a site or use a product. Today's interactive environment requires a new take on usability, one that embraces the complete user experience.

Let us help you achieve your business goals by creating experiences that your customers want. We show you how to understand your customers' needs and interact with them through persuasion, emotion and trust.

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At HFI Europe, we provide a full suite of training, certification, tools, consulting, global usability testing, cross cultural design and offshore usability support.  In just four years since HFI’s Europe office has opened we have supported tier-one banks create multi country web sites, online banking systems, and User Interface standards. We have conducted international usability testing for mobile phone manufacturers, improved educational standards inspection in the UAE, and even revved up the usability for racing motorcycle and football web sites.  Read a few of our recent case studies.

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