HFI Speakers

Have one of HFI's talented technical team speak at your conference.

Eric Schaffer	Susan Weinschenk	Jerome Nadel	Kath Straub	Apala Lahiri Chavan	Elisa del Galdo
Phil Goddard	Mona Patel	Jeff Horvath	Spencer Gerrol	April McGee	Lyle Kantrovich

Our speakers are knowledgeable in user-centered design and experienced in applying this knowledge in real-world situations:

Contextual innovation and cross-cultural design
Using emotional design to guide users through your site
User experience in the Web 2.0 world
How to leverage a successful user experience into achieving your business goals
Creating citizen-centric information sites for government
Calculating the ROI of usability

These are just a few of the topics that we can bring to your event.

Eric Schaffer, PhD, CUA, CPE CEO Biography	Eric is the world's authority on the institutionalization of usability. In fact, he wrote the book on it – Institutionalization of Usability: A Step-by-Step Guide. He is the best person on the planet to show you how to introduce a proven user-centered design capability into your organization. Eric has given keynote addresses in venues around the world. Talks include: Institutionalizing usability: An executive's roadmap to sustainable UI development Sustainable UI development: Making the offshore model work for you and your company How do you institutionalize usability within your organization? Request Eric to speak at your event. Top

Susan Weinschenk, PhD, CUA Chief of Technical Staff Biography	Susan has been in the field of usability for over 25 years. Her talks are informative, interactive and engaging. She specializes in advanced usability concepts, including persuasive interfaces, generational differences in technology use, emotional design, and measuring ROI for user experience work. Recent talks: Who are We Designing For? – The Generational Dilemma Invited speaker at the UPA national conference, Baltimore, MD – June 19, 2008 What Makes You Click? Internet User Experience Conference, Ann Arbor, MI – April 1, 2008 Trends in user-centered design: What you need to know in 2008 that can help your business HFI Webcast – February 21, 2008 What have we learned? Looking back at 2007 HFI Webcast – January 10, 2008 Advanced concepts in usability for healthcare World Usability Day, Intercontinental Hotel, Chicago – November 8, 2007 Principles of user-centered design Human Factors in Health Care: Practical Applications to Improve Patient Safety conference, St. Paul, MN – October 19, 2007 Design for two different generations: A user experience challenge Detroit Area UPA, Detroit, MI – August 21, 2007 Trends in user-centered design: What you need to know in 2007 that can help your business HFI Webcast – March 29, 2007 UX 2.0: User experience in the Web 2.0 world HFI Reception, Milwaukee, WI – March 6, 2007 Request Susan to speak at your event. Top

Jerome Nadel, MS, CUA, CPE Chief Experience Officer Biography	Jerome loves to show people how usability can fulfill their business goals. Recent talks: Web 2.0 and Healthcare DocTrain Life Sciences, Indianapolis – June 25, 2008 Making 2.0 Work For You, Inside and Out Web Content 2008, Chicago – June 18, 2008 Optimizing Usability and User Experience: Best practices and design for industry-leading financial websites 2008 MFEA eCommerce Summit, Las Vegas – April 17, 2008 How to create a captivating user experience (user-centered design, inside & out) HFI Webcast – December 6, 2007 Usable platforms for smart organizations KMWorld & Intranets 2007, San Jose – November 6, 2007 Innovations on the Horizon - AdvisorCentral®: Rising to a New Opportunity Panel session with HFI and IDEO, PFPC Leadership Summit, Philadelphia, PA – October 10, 2007 User experience in a Web 2.0 world...and what it means for your business HFI Webcast – September 13, 2007 Designing effective 'self-serve' portals for user convenience and business efficiency: SAP – a case study HFI Webcast – April 26, 2007 Strategic usability for smart organizations: Taking user experience beyond the interface to maximize business value Documentation & Training, The User Experience, Vancouver – April 20, 2007 Usable platforms for smart organizations Webcom 2007, Toronto – April 12, 2007 Building community through transformational user experiences SirsiDynex – February 18, 2007 Request Jerome to speak at your event. Top

Kath Straub, PhD, CUA Chief Scientist Biography	Want your group to know where Experience Design is going? Kath Straub, Chief Scientist, winner of the Rising Star Award, conducts field work and synthesizes emerging research across disciplines to advance HFI's User Experience and Innovation methodologies. Recent talks: When It's Not Just Your Opinion: The Latest Usability Research for Government Web Managers Web Manager University, Washington, DC – May 6, 2008 Designing the e-government experience through citizen-centered usability HFI Webcast – March 6, 2008 Toward increasing health literacy: Emerging methods for designing persuasive consumer health information sites Invited Talk for Fortune 100 Brand Managers group – November, 2007 Getting what you want from the Web – Creating effective content GTC East, Albany, NY – September 27, 2007 Findable does not equal usable; Evidence-driven methods for designing and evaluating Web content PLAIN (Plain Language Action and Information Network), Washington, DC – June 20, 2007 But how do you get them to LISTEN?: Institutionalizing usability at decentralized organizations UPA 2007, Austin, TX – June 13, 2007 The latest and greatest: A review of recent research in interface design UPA 2007, Austin, TX – June 12, 2007 Constellations of greatness: Empowering industry leaders UPA 2007, Austin, TX – June 11, 2007 Request Kath to speak at your event. Top

Apala Lahiri Chavan, MA, MSc, CUA VP Asia Biography	Apala can tell you everything you need to know about contextual innovation and cross-cultural design. Recent talks: Intelligent User Interfaces for Developing Regions IUI 2008 Workshops - Canary Islands, Spain – January 13, 2008 Designing for emerging markets National Conference on Designing for User Experience - UMO2007, Hyerabad, India – November 30, 2007 Designing for the World World Usability Day, Moscow – November 8, 2007 How to create breakthrough products and services through Contextual Innovation HFI Webcast – October 11, 2007 To be (global )or not to be (global). Is that the question? IWIPS 2007, Merida, Mexico – June 30, 2007 Smart strategies for creating culture friendly interfaces A dramatic day in the life of a shared Indian mobile phone When in Rome.. be yourself: A perspective on dealing with cultural dissimilarities in ethnography (co-authored with Rahul Ajmera) The leap forward - as part of Nuray Aykin's panel: Global innovative design for social change HCII 2007, Beijing – July 22-27, 2007 Request Apala to speak at your event. Top

Elisa del Galdo, BS, MS Chief Technical Officer, Europe Biography	Elisa is our top user-centered design expert in Europe and a world-renowned speaker. Recent talks: Influence and Persuasion – new methods to increase website conversion by designing for persuasion, emotion, and trust. Internet World 2008, Earls Court, London – April 29-May1, 2008 What about a 'local' wrapper around a 'universal' core? CHI 2008, Florence, Italy – April 10, 2008 The ROI of usability Internet World 2007, Earls Court, London – May 1-3, 2007 Process-driven usability, institutionalisation and the ROI of outsourcing Digital Cream '07, London – March 6th, 2007 Request Elisa to speak at your event. Top

Phil Goddard, PhD, CUA VP Western Region Biography	Phil is a great all-round speaker, but you should hear his talk on usability scorecards and metrics. He has developed the leading methods in the industry for measuring usability best practices. Recent talks: Who's keeping score? The value of usability scorecards and metrics HFI Webcast – November 15, 2007 User experience metrics: New ways to quantify site effectiveness are changing how businesses design websites HFI Reception, Seattle, WA – June 27, 2007 The 360 perspective: Creating a strategy for internal and xxternal user experience HFI Luncheon, San Francisco – December 15, 2006 Usability from the inside out: Building your company's internal usability capabilities HFI Luncheon, San Francisco – February 28, 2006 Request Phil to speak at your event. Top

Mona Patel, MS, CUA VP Eastern Region Biography	Mona is HFI's expert on the emotional response to design. Recent talks: Current and Future Trends for Government Health Sites Invited talk, Lockheed Martin, Rockville, MD – April 8, 2008 Breakthrough in Web Site Conversion: How to truly understand and influence the customer experience HFI Reception, London, UK – November 8, 2007 Designing for conversion: How to evaluate Persuasion, Emotion and Trust with HFI's usability PETscan HFI Reception, Seattle, WA – September 25, 2007 Designing for conversion: How to evaluate Persuasion, Emotion and Trust with HFI's usability PETscan HFI Reception, Houston, TX – May 24, 2007 The difference between evaluating "can do" and "will do" – How Persuasion, Emotion and Trust relate to conversion HFI Webcast – May 10, 2007 Tips for effective usability consulting Usability Professionals Association, NJ Chapter – February 7, 2007 Introduction to PETscan: Evaluating Persuasion, Emotion and Trust HFI CUA Convention, Washington, DC – January 25, 2007 Request Mona to speak at your event. Top

Jeff Horvath, PhD, CUA Executive Director Biography	Jeff is up-to-date on the latest in Web design and usability. Hear his talk on how to take care of your users using Web 2.0. Recent talks: Monitoring the User Experience UW eBusiness Consortium's Web Strategy & Marketing peer group User experience in a Web 2.0 world...and what it means for your business HFI Webcast – September 13, 2007 UX 2.0: User experience in the Web 2.0 world HFI Reception, Milwaukee, WI – March 6, 2007 Request Jeff to speak at your event. Top

Spencer Gerrol, MS, CUA Executive Director Biography	Spencer's favorite topics are persuasive design, creating an engaging user experience, and instutitionalizing usability. Spencer frequently delivers executive management briefings and educational seminars for various organizations and conferences. Keeping the audience involved, learning, and asking questions are among his presentation priorities. Recent talks: Interdisciplinary Usability: Take the Next Step to Persuasive Design UPA National Conference, Baltimore, MD – June, 2008. Best Practices and Future Trends in Healthcare Website Usability Invited talk, Lockheed Martin, Rockville, MD – April 8, 2008 Designing the e-government experience through citizen-centered usability HFI Webcast – March, 2008 User Experience Design George Washington University, Guest Lecturer, Washington, DC – January, 2008 The eyes have it: Using eye tracking to gaze deeper into usable design World Usability Day, New York, NY – November, 2007 Marketing and the Consumer Experience Marketing Research Exchange Group Conference, Nashville, TN – October, 2007 Employing California: HR Modernization for State Government California State Executive Forum, Sacramento, CA – November, 2007 The Latest and Greatest: Recent Research in Interface Design UPA National Conference, Austin, TX – June, 2007 When in Rome: Understanding Cultural Differences in the Context of Creating Designs for Various Cultures UPA National Conference, Denver, CO – June, 2006 Request Spencer to speak at your event. Top

April McGee, MS, CUA Project Director Biography	April is an excellent, engaging speaker. You'll be a winner if you invite April to your event. Upcoming talks: Beyond Usable Websites: Persuading your Customers to Go with the Flow IABC Southern Region Conference, Denver, CO – September 28, 2008 Recent talks: Persona Development: A Healthcare Case Study World Usability Day, JPMorgan Chase, New York – November 8, 2007 Tips for effective usability consulting Usability Professionals Association, NJ Chapter – February 7, 2007 Request April to speak at your event. Top

Lyle Kantrovich, CUA Project Director Biography	Lyle is a compelling speaker who likes to talk about the relationship between user research and an effective user experience. Recent talks: Innovation through user research and user-centered design The Market Research Event, Los Angeles, CA – October 15, 2007 Researching and designing life and death user experiences UPA 2007, Austin, TX – June 14, 2007 Request Lyle to speak at your event. Top