Susan Weinschenk

Keynote: Who are We Designing For? – The Generational Dilemma
Invited speaker: Susan Weinschenk, HFI

Date/Time: Thursday, June 19, 2008 – 8:30 am – 10:00 am

Abstract: Dr. Susan Weinschenk has been conducting exploratory research for the last year on generational differences. In this session Dr. Weinschenk will share some of the literature on the topic of generations, as well as her exploratory research. You will learn what the real differences are, see examples, hear audio clips and watch videos of the two groups. Leave your pre-conceived notions at the door and be ready to see technology from a different set of eyes.

Jianming Dong

Tutorial: Card-Sorting and Cluster Analysis for Information Architecture Design
Jianming Dong, HFI, with Carol Righi, Janice James, and Larry Wood

Date/Time: Monday, June 16, 2008 – 6:30 pm – 9:30 pm

Abstract: This tutorial will provide user researchers with practical guidance and hands-on experience in the use of card sorting and cluster analysis methods and tools. This highly interactive tutorial will include lecture, discussion, and hands-on exercises in card sorting, cluster analysis, and the tools used to perform these methods.

John Sorflaten

Panel: Winning at the Politics of Usability
John Sorflaten, HFI, with Jeff Sauro, Michael Rawlins, Linda Chadwick, and Javier Broch

Date/Time: Wednesday, June 18, 2008 – 10:30 am – 12:00 pm

Abstract: Many organizations are jumping on the usability bandwagon. However, organizations often marginalize their new usability people and fail to benefit. This is the symptom of a "political problem" in getting the attention of the right people at the right time. This panel gives concrete, proven recommendations for getting usability "moxie".

Spencer Gerrol

Tutorial: Interdisciplinary Usability: Take the Next Step to Persuasive Design
Spencer Gerrol, HFI, with Vir Amar Dasmahapatra and Kim Snedaker

Date/Time: Wednesday, June 18, 2008 – 10:30 am – 12:00 pm

Abstract: You're focused on usability. Your site is intuitive and most participants easily complete their tasks. But is your site engaging and persuasive? Just because users CAN complete their tasks does not mean they WILL. Through case studies, we teach advanced methods to motviate users to explore, discover, interact and return.

Lyle Kantrovich

Presentation: Future of the UX Industry: Niche or Not?
Lyle Kantrovich, HFI, with Paul Sherman, Susan Dray, Josh Seiden, and Patrick Hoffman

Date/Time: Wednesday, June 18, 2008 – 3:30 pm - 5:00 pm

Abstract: What is the user experience (UX) industry? Will the disciplines of Usability, IA, Interaction Design, Human Factors, etc. continue to compete within a fragmented, niche market? Or will they collaborate more, and help the industry become more powerful? How should these disciplines mature and advance the UX profession? Addressing these questions will help UX professionals and our industry as a whole work as a "holistic practice" instead of "fragmented fiefdoms".

Andrew Schall

Presentation: Designing a successful eye-tracking usability study step-by-step
Andrew Schall, HFI, with Anne Washington

Date/Time: Thursday, June 19, 2008 – 10:30 am – 12:00 pm

Abstract: Eye-tracking is now an affordable off-the-shelf option for many usability professionals. We will present how to plan for, design and implement a successful eye-tracking usability study including choosing participants, planning the sessions, and preparing for analysis.

David Mahaffey

Poster: How do you measure up? Key Performance Indicators of Persuasion and Conversion from Web Analytics
David Mahaffey, HFI, with Juhi Joseph and Kath Straub

Arabella Crawford

Poster: URL naming poster; Health Information Seeking Survey
Arabella Crawford, HFI