Virtual demonstration of HFI's PET design:

Executive Director Spencer Gerrol shows how HFI's new PET design™ methodology for persuasion, emotion, and trust can be applied to make websites more engaging and impact conversion.

Spencer illustrates a step-by-step example using these principles to improve an actual airfare promotion featured at Delta.com

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Download iPhone version (34Megs) Note: to load onto your iPhone/iPod Touch, download to your computer, unzip the file, import into iTunes, and sync your Phone.

World Usability Day at Caterpillar
HFI's Jeff Horvath speaks on "The Value of User-Centered Design" at the WUD celebration at Caterpillar corporate headquarters in Peoria, IL. The presentation will be broadcast to Caterpillar locations around the world.

World Usability Day at Chevron
Phil Goddard, HFI's Western Region VP, will present to Chevron's world-wide usability community. He will speak on the topic: "Strategic Usability: Achieving Business Goals with User Centered Design". The presentation will be broadcast to Chevron locations around the world.

St. Paul, MN, USA
Design and Go: Enriching transportation with human-centered design
The HFI team will be there to celebrate!

Chicago, IL, USA
HFI is involved in the planning of Chicago World Usability Day and will host a cocktail reception following an afternoon of transportation related presentations.

Austin, TX, USA
HFI's Noel Holmes gives a presentation on the Evolution of Public Transit in Austin.

London, UK
HFI is co-sponsoring World Usability Day in London. HFI's Scott Weiss speaks on the user experience of London Transport journey planning using the Web, mobile, and print maps, as well as bus stop posters.

Hamburg, Germany
HFI is sponsoring World Usability in Hamburg with a full day of speakers and workshops. HFI's Arno Bublitz will be holding a workshop on "Institutionalization of Usability".

Bangalore, India
HFI is co-sponsoring World Usability Day in Bangalore, India on November 29th. The conference will feature several speakers on transportation usability topics.

Shanghai, China
HFI's Dr. Jianming Dong will be chairing the World Usability Day event in Shanghai.

To learn more about World Usability Day, including a complete list of events, visit www.worldusabilityday.org.