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Innovative Solutions for Designing for Emerging Markets

HFI white paper – A conversation with Apala Lahiri Chavan

Thinking of moving your product into an emerging market?

In this conversation, Apala Chavan presents HFI's unique approach to contextual innovation.

In this white paper

  • How to innovate for emerging markets.
  • Understanding local ecosystems.
  • Data gathering methods that uncover deep emotional triggers and blocks.
  • How to come up with successful, innovative concepts.

Apala Lahiri, MA, MSc, CUA, CXA, is Global Chief of Technical Staff for Human Factors International and CEO of HFI's Institute of Customer Experience.

Apala and her team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products. She is co-editor of the book, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets. Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design. She is active on Twitter @FuturistApala.

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