The usability field needs to change.
Usability must be institutionalized as a sustained, routine, and necessary part of the business process. Executives, managers, and practitioners need a mature usability engineering capability with infrastructure, standards, training, and proper staffing.
This book by Eric Schaffer, CEO and Founder of HFI, answers the question: "How do I make usability routine in my business?" ... and provides the case for corporate commitment.
Read a sample chapter - Software Usability Tools, Templates, and Testing Facilities