HFI's UX Methodology Bundle provides detailed descriptions, templates, and job aids for the core user-centered design methods necessary for a robust UCD practice. The Framework provides methods for Innovation, Expert UX Reviews, Usability Testing, Structural Design, Detailed Design, Coding & Release Support, Evaluation & Improvement, Localization, and UX Validation. Each method provides an overview of the method, planning guidelines for staffing and effort, detailed task descriptions, work templates, and supporting documentation.

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User-centered design

Do you know that the way your users feel will impact trust, persuasion, motivation, and ultimately their decision to engage with you? Do you know if your design's structure matches your user's conceptual model? Do you know that the structure determines 80% of usability?

HFI's User-Centered Design philosophy uncovers your user's emotions and conceptual model, uses that to inform the structure and detailed design, and finally validates with actual users to ensure that it meets their growing needs and expectations.

Our 3 step process

1

Define the user-interface structure

What is it?

HFI's successful high-level architecture makes our clients' sites self-evident, easy to navigate, and visually compelling. This structure is the foundation for design that has the potential of engaging users and helping you meet your business goals, taking into account the three key factors - persuasion, emotion and trust (PET)

Defining the UI structure is important in order to engage users and help you meet business goals

Why do it?

  • Help users to immediately understand what is available and how to find it
  • Achieve persuasiveness and emotional impact while meeting business objectives
  • Set the stage for usability testing of the site architecture and subsequent detailed design
  • Provide an extensible basis for future development

What do you get?

  • A detailed analysis report, showcasing the user’s key drives and blocks, a roadmap diagram of key conversion points and the site strategy
  • High-level site flow illustrating the concept and scope of the site framework
  • Prototype design of the high-level structure with an initial set of primary and some secondary screens demonstrating the relationship between the structure and its content

2

Create detailed design screens and prototypes

What is it?

Detailed screen design follows naturally from HFI's high-level architecture that makes our clients' sites efficient and easy to navigate. We make sure that the designs fit the users' tasks, motivate them, and optimize screen performance. The focus is on creating a clear visual hierarchy, making content consumable and using the right interaction controls that map to your user’s conceptual model.

Why do it?

  • Translate the persuasion blueprint laid down by the user interface structure into corresponding images, copy and other graphical or interactive elements
  • Identify where and how to use design elements in the user flows to have the desired persuasion impact
  • Create designs that are visually compelling with a visual language that makes the key pages relatable, prominent and inviting
  • Apply field-tested, scientific human factors design principles to achieve a proper blending of effective labeling systems, text presentation and appropriate use of color to enhance content structure and simplify decision making
Designs that fit the users' tasks, motivate them, and optimize screen performance can make your site efficient.

What do you get?

  • Written report with detailed screen layout
  • Graphically treated pages that incorporate the visually treated persuasive elements and PET tools
  • High-level site flow illustrating the concept and scope of the site framework
  • Prototype (if required)

3

Validate the design concepts

What is it?

In this phase, we go back to the end-customers/ users of your product/service and test the new concept, eliciting from them their feelings around it, whether it is something they would be persuaded to use and if the design is adequate to achieve your business goals.

This validation is significantly different from a regular usability testing session and the purpose is more about whether users WILL rather than if they CAN.

Validating the design concepts checks if your users will do a task rather than if they can do a task.

Why do it?

  • Gives us focus and helps us get answers to the important questions in an unbiased way
  • Consolidated results that can be used to prioritize the next steps in terms of design

What do you get?

  • A detailed analysis report with methods used, results and design recommendations

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The process of persuasive design in six steps

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Privacy policy

Reviewed: 18 Mar 2014

This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation (“HFI”) collects, uses, maintains and discloses information collected from users (each, a “User”) of its humanfactors.com website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the “Website”). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.

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In the course of its business, HFI may perform expert reviews, usability testing, and other consulting work where personal privacy is a concern. HFI believes in the importance of protecting personal information, and may use measures to provide this protection, including, but not limited to, using consent forms for participants or “dummy” test data.

The Information HFI Collects

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How HFI Uses Information

HFI may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website if any, to contact Users regarding products and services offered by HFI, its parent, subsidiary and other related companies in order to otherwise to enhance Users’ experience with HFI. HFI may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of HFI. HFI does not sell any User information under any circumstances.

Disclosure of Information

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Personal Information as Provided by User

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Security of Information

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Correcting, Updating, Accessing or Removing Personal Information

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Contacting HFI

If you have any questions or comments about this Privacy Policy, you may contact HFI via any of the following methods:
Human Factors International, Inc.
PO Box 2020
1680 highway 1, STE 3600
Fairfield IA 52556
hfi@humanfactors.com
(800) 242-4480

Terms and Conditions for Public Training Courses

Reviewed: 18 Mar 2014

Cancellation of Course by HFI

HFI reserves the right to cancel any course up to 14 (fourteen) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.

Cancellation of Course by Participants (All regions except India)

$100 processing fee if cancelling within two weeks of course start date.

Cancellation / Transfer by Participants (India)

4 Pack + Exam registration: Rs. 10,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the course (4 Pack-CUA/CXA) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Individual Modules: Rs. 3,000 per participant ‘per module’ processing fee (to be paid by the participant) if cancelling or transferring the course (any Individual HFI course) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Exam: Rs. 3,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the pre agreed CUA/CXA exam date before three weeks from the examination date. No refund or carry forward of the exam fees if requesting/cancelling or transferring the CUA/CXA exam within three weeks before the examination date.

No Recording Permitted

There will be no audio or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class.

Course Materials Copyright

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