 |
|
|
|
Usability Evaluation: Usability PETscan
Drive conversion by attending to the Persuasion, Emotion, and Trust response to your Web pages. Through an analysis of Persuasion, Emotion and Trust, HFI’s Usability PETscan provides deep insight into the users' decision-making processes to create positive relationships with consumers and impact conversion. |
|
|
"The PETscan solution provides an opportunity to truly understand the consumer experience – it gives a thorough analysis of the elements, content and interactions that lead to a more complete experience for your existing and potential consumers, which then leads to conversion."
Mona Patel
Executive Director
Human Factors International |
 |
| Features |
Benefits |
|
Persuasion: Using both traditional usability methods such as think aloud and click analysis, combined with more cutting edge technologies such as eyetracking, we do a detailed evaluation of the design elements that engage consumers. |
Find out what draws your users' attention, and what are the roadblocks to conversion. |
|
Emotion: Behavioral metrics and preference data allow us to converge on the pervasive emotional attributes of the site. |
Learn the emotional factors that influence decision making. |
|
Trust: A metric-based trust scorecard rates your site. |
Improve the credibility of your site or application. |
You get design recommendations for eliciting a more positive emotional response to your site. |
Create a positive relationship between your users and your product and service offerings. |
Deliverables to our clients include a written report and a verbal presentation, including strategies, persuasion flow diagrams, trust scorecard, visual heat maps, and emotion maps. |
|
 |
|
