Many products and services need to be completely redesigned for new markets. This requirement for redesign goes beyond the localization requirement that most of us are familiar with. In addition, there is also the requirement for new products and business models for an existing market to meet emerging needs of the population or even to meet the needs of new consumer segments.
Successful innovation requires a very subtle understanding of the psychodynamics and social dynamics of the environment. That is why we believe that a robust process is needed to manage the complexity of going from deep research to actionable insights to breakthrough concepts and design.
HFI’s New Business Model and Product Ideation process is a systematic multidisciplinary process of uncovering and synthesizing the business objectives of your organization with the unmet needs of the target population and then actioning that to create breakthrough solutions.
The process allows you to gain practical knowledge about your target markets to develop entirely novel, more useful and effective products and business models.
Users are the best source of new ideas. Our research methodologies, rooted in cultural anthropology, sociology, and psychology, help us contextually study the "situated" behaviors, goals, intentions and thoughts of the potential users. Unlike traditional market research, which employs staged focus groups and superficial questionnaires as their main data source, we use tools and methodologies that elicit the deepest responses – thereby laying the building blocks of tomorrow's designs.
The process :
The New Business Model and Product Ideation process has 3 stages:
We implement these insights and ideas to create prototypes that can be used for iterative testing throughout your development cycles.
The industrial design (ID) capabilities compliment the process of contextual innovation. ID helps transform the design insights from contextual innovations into concrete product ideas. The team at HFI has extensive experience in managing complete product design life cycle projects for industries such as automotive, consumer products, electronics, healthcare and electrical equipment. Our expertise includes: