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ROI Workshop
The evidence for usability's cost-effectiveness is strong. Moreover, the likely beneficiaries of usability are not just end users; organizations that develop software and Internet applications may benefit significantly from usability engineering. Performing usability cost-benefit analyses within one's own company may be a first step toward introducing usability engineering techniques into an organization. |
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| Usability is good business. Working to improve usability via the techniques of usability engineering, such as user analysis, prototyping, and usability testing, can result in significant economic benefits to companies that develop IT applications, e-commerce sites, and commercial software. Users of these systems benefit as well.
Susan Weinschenk
Chief of Technical Staff
Human Factors International |
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| Workshop Details |
| Solves this problem |
What metrics can validate usability’s contributions to our
business goals? How do I calculate the ROI for usability work? How
can I demonstrate the business value of our usability projects,
efforts, and activities to my organization?
Try our ROI Calculators to see
how small improvements in usability can result in big gains in ROI |
| Who can benefit |
IT executives, project/product managers, usability professionals |
| Description |
In a half-day workshop, an HFI senior usability expert illustrates the power of usability ROI calculations. We identify metrics that demonstrate the business case for usability in your organization. Learn how to uncover opportunities for cost-savings and increased productivity. Get the ammunition you need to communicate the value of usability in the language of executives. |
| Key benefits |
In this workshop you will learn how to:
- Identify relevant ROI metrics for your organization
- Create specific ROI plans and calculations tailored to your projects and business goals
- Calculate the ROI of usability
- Communicate the business impact of your usability initiatives
- Improve decision-making and business processes
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| Format |
- Main presentation
- Case studies and real-world examples
- Small group exercises: participants receive a guided walkthrough as they complete
a workbook with their own ROI calculations
- Workshop format can accommodate up to 40 participants
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