How to Design for the Big: User Centric Innovation and Strategy – a 3-day course

***contributes to HFI's Certified User Experience Analyst (CXA) certification***

About this course

This course will empower you to contribute to your organization's strategic planning and thinking on user-centric strategies and product innovation.

You will learn how to lead and direct research for the development of new products, services, and business ideas. And you will see how to maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.

What you'll learn

• The skills and knowledge to bring the UX perspective to strategic and innovative projects
• How to understand and take advantage of corporate and user ecosystems
• How to bring innovation ideas to fruition
• How to optimize design from the perspective of strategy and innovation
• How to add the UX model to business strategy
• How social trends impact design and interaction

Course length

Three days: 9:00 to 4:30 each day, 1 hour lunch break

Course Content

At the end of this course, participants will be able to:

• Identify and capitalize on opportunities that will enable successful penetration of the market
• Analyze the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
• Capture rich data that will enable in-depth understanding of the users and their ecosystems
• Synthesize and co-relate data in a systemic way that will inspire innovative ideas
• Correlate design research, market understanding and business goals to define new markets, branding strategies, product positioning, and new business models
• Translate actionable insights to new product, service and business ideas that will have a positive impact on the lives of users
• Validate and test new ideas to minimize risks and determine criteria that are important for success

Training package includes

• A comprehensive student manual
• Quick reference job aids

Format

This is a three day instructor-led course. There will be extensive discussion and interactive work involved.

Who should attend

Those involved in design and development who want to move up to a strategic level of involvement. UX practitioners, marketers, and ethnographers who want to impact product strategy and innovation from the perspective of user experience.

Recommended Prerequisites

There are no prerequisites to take this course