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| Bangalore PET design™ course | |
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![]() Learn from the master! This course will be co-taught by HFI's CEO Dr. Eric Schaffer |
How to Design for Persuasion, Emotion, and Trust (PET design™) While traditional user-centered web design focuses on designing for usability, it is now essential to design for Persuasion, Emotion, and Trust to satisfy customer needs and meet business objectives. Explore the next generation of user experience design in HFI’s latest training course. Bangalore • June 17 – 19, 2010 Whether your site, application, or product is informational, functional, or transactional, PET design teaches you how to influence people to make decisions leading to conversion. In this course, participants will learn to develop persuasive strategies and implement research-based methods throughout the design process to make your application more trustworthy and convincing.Participants will learn techniques to probe the subtle motivations and emotional triggers that influence people’s reactions to your message, content, and offers. Participants will also learn to document and present their PET-related research and user analysis with concrete deliverables, including personas, persuasion flow diagrams, emotion maps, and trust scorecards. |
| New advanced certification | The PET design course is the first step toward HFI's new Certified User Experience Analyst (CXA) certification track. Make the transition from being a classical usability analyst to becoming a complete user experience designer. |
| Who should attend | Usability and user experience professionals, marketing professionals, graphic and visual designers, Web and application designers, mobile and wireless interaction designers, and product designers. |
| Registration: | Last date for course registration: May 10, 2010. |
| Course fees: | Rs. 28000 plus taxes |
| Early Bird Offer: | Register before April 19, 2010 to get the early bird discounts Save Rs. 3000 (Rs. 25000 + taxes) |
| Taxes: | Taxes are calculated at a rate of 10.30% on course fees. |
| Payment: | See payment details below. |
| Timing: | 9:30am to 5:30pm on all days. |
| Venue: | The Lemon Tree Hotel, City Center, 287, Millennium City Center, Sector 29, Gurgaon 122001, Haryana, India, T +91-124- 4160303, F +91-124- 4160404 Regards, |
| For registration, contact: | Archana Saraf Assistant Manager – Marketing Support C: +91 9916136765 |
| Mumbai Course Schedule | ||
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| HFI Certification Track Take any course individually, or take all four courses for a substantial discount. |
Mar 8-18, 2010 | |
| 1. User-Centered Analysis and Conceptual Design download course brochure |
Mar 8 – 10, 2010 | |
| 2. The Science and Art of Effective Web and Application Design download course brochure |
Mar 11 – 13, 2010 | |
| 3. Practical Usability Testing download course brochure |
Mar 15 – 16, 2010 | |
| 4. Putting Research into Practice download course brochure |
Mar 17 – 18, 2010 | |
| Registration: Last date for course registration: | Feb 8, 2010 | |
| Early Bird Discount date (see below) | Jan 8, 2010 | |
| Bangalore Course Schedule | ||
| HFI Certification Track Take any course individually, or take all four courses for a substantial discount. |
Apr 12-22, 2010 | Jun 14-24, 2010 |
| 1. User-Centered Analysis and Conceptual Design download course brochure |
Apr 12-14, 2010 | Jun 14-16, 2010 |
| 2. The Science and Art of Effective Web and Application Design download course brochure |
Apr 15-17, 2010 | Jun 17-19, 2010 |
| 3. Practical Usability Testing download course brochure |
Apr 19-20, 2010 | Jun 21-22, 2010 |
| 4. Putting Research into Practice download course brochure |
Apr 21-22, 2010 | Jun 23-24, 2010 |
| Registration: Last date for course registration: | Mar 10, 2010 | May 10, 2010 |
| Early Bird Discount date (see below) | Feb 8, 2010 | Apr 19, 2010 |
| Course fees: | |
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| Course fee for participant registering for individual courses will be: | Registration fee per participant for 10-days, 4-part training program - Rs. 67000 + taxes
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| Early Bird Discounts: |
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| Group Discounts: | Group discounts can be availed if an organization nominates more than 3 team members for a specific public course schedule only. Group discount for more than 3 nominations is 10% Group discount for more than 5 nominations is 12.50% |
| CUA Examination Fee: | Course Fee mentioned above does not include CUA exam fee. For more information please contact our course coordinator Archana Saraf. |
| Taxes: | Tax is calculated at 10.30% on course fees. |
| Payment and Venue Details | |
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| Payment: | Registrations will be confirmed on receipt of advance payment towards the course registration fees. Payments will be accepted in the form of Demand Draft drawn in favor of "Human Factors International Pvt. Ltd.", payable in Pondicherry. Participants can also pay via online bank transfer, for details please mail the course coordinator.
Demand Draft should be couriered to our Pondicherry Accounting office address: Vikram Devatha Accounts M/s. Human Factors International 184 Mission Street, Pondicherry 605 001 Tel: 0413-4210585 Please mention your name, email id, Cheque / DD details (Bank, Branch, Number and Date) and details of modules you wish to attend on a covering note along with your payment. |
| Timing: | 9:30am to 5:30pm on all days. |
| Venue: | For Mumbai Courses: For Bangalore Courses: For Gurgaon Courses: For any other queries, please email our Course Coordinator: Archana Saraf |
| Note: | HFI reserves the right to cancel any course up to 10 (ten) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations. HFI reserves the right to change course venue. |
| Cancellation fee: | Rs.10, 000 (or Rs. 3000 per course) processing fee if canceling three weeks before course start date. This fee can be refunded or applied as a discount to the course of your choice, to be used within one year. No refund or carry forward of processing fees if cancelling within three weeks of course start date. |
| No taping/recording permitted: | There will be no tape or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class. |
| Our guarantee of your satisfaction: | Human Factors International, Inc. intends that all participants will benefit from the course. We offer the best possible training in this field. If at any time during the first day of the course a participant notifies the instructor of his or her desire to withdraw, he or she may leave and receive a full refund. There is absolutely no risk to the participants or their companies. |