“We are in a time when one interface is definitely not going to satisfy everybody. This is why I like to say, ‘Think global, lose local. Think local, win global.’ If you think only of the big, macro-global picture, you may completely lose out on your potential user population that requires some very specific localization to the interface. There will be many local organizations that will step in and provide interfaces and products that meet the local needs, and you will lose the opportunity. So, if you think locally, you will always win locally as well as win globally.”
Human Factors International (HFI) offers consulting services for advanced user experience (UX) activities. These include creating and implementing the necessary strategies and assisting with research needed to drive the innovative designs and ideation for global markets. At the end of strategy projects, concrete design concepts illustrating the strategic solution are delivered. They make the strategic direction unambiguous.
Recent studies show 75% of executives hope to use customer experience as a differentiator. "Hope" is not a strategy.
At HFI, we believe that designs should be informed and validated. A strategy is too important to be based just on stakeholder envisioning.
Ecosystem models are ethnographic-based research. This research identifies the set of actors (user types), scenarios, environments, artifacts, and opportunities in the target space. The resulting models inform how a strategic concept will fit into the customer’s life.
The ecosystem research is a 2 step process:
PET research probes the customers’ emotional schema around a concept or design. This gives a clear picture of the motivational approach that is likely to work and provides the opportunity to assess a design concept and see if it resonates as expected.
Successful innovation requires understanding the psychodynamics and social dynamics of the environment and markets that products and services are being developed for. Managing the complex research needed to gain the insights that lead to breakthrough concepts and design requires a robust process.
HFI's new product and business ideation process helps you to manage the complexity of going from deep research to actionable insights to breakthrough concepts and design.
PET designs take the information about your users’ emotions and conceptual model—derived from the PET research—and translate it into the motivation to get users to take action.
Cross-culture designs are challenging. HFI understands these challenges and has a specialized institute—the Institute for Customer Experience (ICE)—within HFI Laboratories that focuses on how to manage global customer experience design.
Designing for emerging markets takes a significant shift in thinking to understand the ecosystems, needs, and limitations of that environment. The ICE team uses specialized research skills to successfully understand new and emerging markets and incorporate their needs or limitations into design.
Industrial design (ID) capabilities transform the design insights from contextual innovations into concrete product ideas. HFI has extensive experience in managing complete product design life cycle projects for industries such as automotive, consumer products, electronics, healthcare and electrical equipment. Our expertise includes:
Our UX experts will review your question and respond in the next few days.
We will contact you about your project plan
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