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Certified Digital Persuasion Analyst (CDPA™)

The game-changer UX certification to boost your career

Book a call with us to discuss our programs and easy payment options

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Globally recognized certification that empowers you to build influence

Learn how to build an emotional connect with your customers with persuasive design. Move beyond basic usable customer experience to understanding what motivates them. Use the CDPA training to forge long-lasting relationships leading to brand loyalty and retention.

2 modules | 5 days | Understanding how to create persuasive customer experience

Persuasion, Emotion and Trust (PET™)Design

An understanding of persuasive design, how it impacts user decisions, and methods and strategies to do it right

The PET Architect

In-depth knowledge of how to create advanced design solutions for better conversions, using persuasion and innovation strategies

Who can benefit from the CDPA?

Professionals who desire to build deep and long-lasting customer engagement

Marketing professionals

Usability and UX professionals

Graphic and visual designers

Web and application designers

Copy
writers

Project
managers

Brand
managers

What do you get?

Globally recognized UX certification

Up-to-date training, enriched with practical examples and delivered by HFI’s senior consultants

Individual and group exercises to ensure conceptual understanding

Comprehensive student manual, exercise and study guide

Usability glossary and other resources