Eivinas Norusaitis
"I believe in user centred design and the value it brings to people including myself. For me design is not just a way to express my ideas, it is my passion, my desire, my duty that brings huge responsibilities to make the world a better place to live in.”
Eivinas Norusaitis

UX and UI Designer
NFQ Technologies

CUA has helped me contribute towards enhancing the maturity of UX implementation at the Org level through adoption of design tools and best practices

by HFI

Tell us about your role in your current organization.

I am currently a user interface and user experience designer at NFQ Technologies – a software development company with 15+ years of experience and a team of 400+ in Lithuania, Germany, Vietnam, and Singapore. We deliver large-scale web development, business digitalization, BI & Data Science, Technical Due Diligence, UX, UI, CRO and Consulting Services. With our solid global track record in travel, omni-channel, logistics, sharing economy and transport projects, we’re ready to provide the technology to enable our partners to create change.

As a designer I am responsible for consulting with teams and clients on both internal and external projects, gathering business requirements, understanding development risks, evaluating those projects and executing independently. In addition, as managing junior designer I plan and delegate tasks and make sure we deliver excellent quality solutions.

My daily work mostly consists of user interface design and creating design systems for websites, mobile applications and software, but we also do activities such as:

  • Heuristic analysis, stakeholder interviews, user research and personas
  • Experience and user journey mapping
  • Interactive wireframe prototyping, use cases and scenarios
  • Usability testing, A/B testing

One of the things I enjoy most about my role is the opportunity to share knowledge with those around me. This year along with fellow lecturers, I am sharing my knowledge of user experience with students attending our company’s academy – a 3-month knowledge accelerator and a bridge between the university and the professional world.

How does the CUA training help you in your day to day work?

My colleague Igor Gubaidulin, who is also a Certified Usability Analyst, and I are currently working on a nationwide project – The Electronic Declaration System of the State Tax Inspectorate, which is currently being used by around 2 million people in Lithuania. It enables taxpayers to submit their tax returns and other documents electronically as well to perform other declaration-related procedures. In 2018, 80% of the users have submitted their tax returns electronically and the number itself explains the challenge behind the project. It is extremely important to understand current issues, new requirements and user needs, as well as the impact any changes will make. We aim to greatly decrease the time needed to submit tax returns and increase returns submitted electronically by completely redesigning the system, its usability and the way returns are submitted.

Another large-scale product I am currently working on is Takeout Group’s all-in-one ordering and dispatching platform solution which processes orders worth more than 35 million euros annually. The company offers software for individual restaurants, multi-store chains and franchises within the online takeaway and delivery segment. I have the opportunity to work on both existing and new features as well as solve problems that arise within the platform.Working with products is a never-ending story. At times the need can be a usability improvement through user flow and design changes, other times it can be a completely new feature which requires additional research and analysis. I had the chance to work on features such as group ordering and checkout, a revenue dashboard, restaurant creation and menu management in admin and many more. My main goal is to reach the platforms full potential by doing my best to fulfil requirements and offer user-centered solutions. The main challenge I feel with this product is quite similar to the previous project that is the number of users and the variety of different needs. I hope that with the support of my knowledge and design input the usability of platforms will eventually reach a new level.

I would be more than happy to tell more about other projects I have had the opportunity to work on, but unfortunately, some cannot be discussed publicly due to confidentiality agreements, so I hope these give a good idea of the work I do.

What are the challenges you face in your work and how do you overcome them?

For me personally, the most challenging part of the work I do is to get into the shoes of the user. Designers tend to develop “blindness” and some things become obvious when in reality for users they are not obvious. It is however fascinating to see how each individual is completely different, but at the same time somehow similar to each other when it comes to their needs. I always strive to solve a problem in a way that the solution becomes self-explanatory and does not require any additional information.

How does being a CUA help in your career?

Before certification, I had limited knowledge of user experience and usability. My knowledge was not at the level I wanted it to be and I felt the need to build a robust background. I took my time to study independently and get myself ready for the examination. The skills I have gained during studies have greatly increased my knowledge in this field. It has changed the way I look at user experience and usability, and how it all comes down to solutions we create for the people. The design industry is very competitive and achieving Certified Usability Analyst certification was indeed a game changer. With certification came recognition, both at work and among headhunters at recruitment agencies. I am currently one of 28 CUAs in Lithuania. This puts me on the spot among other competitive designers in the field and made my position feel much stronger. Also, it supported the company’s effort in winning public tenders for new projects.

You are actively involved in creating a community of UX designers in Vilnius. How is the field of UX developing in Lithuania?

The structured learning and comprehensive understanding of the concepts and the methodology have given me immense confidence during my interactions with business and leadership. It has also helped improve the outlook/credibility of my function and group.

What about your job excites you the most?

The field of user experience has been booming in Lithuania lately. Even though the number of designers turning to user experience designer roles is increasing, there is still a lack of those who are truly able to lead in this field.

In my opinion, the field of user experience is still quite young in Lithuania. Despite that I have seen an increase in various user experience meetups such as Fresh, DeX, BarCamp by Smashing Magazine, where many people participate. Since I recently became a local leader at the Interaction Design Foundation Vilnius group, I too have plans to organize meetups in the near future.

A well known book “Don’t Make Me Think” by Steve Krug was translated to Lithuanian language and is available online. Also, I am happy to announce that just yesterday the UX community of Lithuania have presented around 60 books on user experience to the National Library of Lithuania.

Even though the field of user experience in Lithuania is still quite young, I believe the importance of it in Lithuania will keep rising steadily.

What’s the best piece of advice you have for those starting a UX career?

My honest advice would be to resist the need to become an expert in all of user experience design at once. It is indeed a huge field and it is extremely important to learn the field in the right manner. The things you will learn will be the foundation for your future career and solutions you will bring to this world.

CUA of the Month

Each month we highlight the successes and achievements of a different member of our CUA community. If you are a Certified Usability Analyst and would like to be considered for CUA of the Month recognition, please send a brief professional bio to hfi@humanfactors.com

Privacy policy

Reviewed: 18 Mar 2014

This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation ("HFI") collects, uses, maintains and discloses information collected from users (each, a "User") of its humanfactors.com website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the "Website"). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.


HFI may use "cookies" or "web beacons" to track how Users use the Website. A cookie is a piece of software that a web server can store on Users’ PCs and use to identify Users should they visit the Website again. Users may adjust their web browser software if they do not wish to accept cookies. To withdraw your consent after accepting a cookie, delete the cookie from your computer.


HFI believes that every User should know how it utilizes the information collected from Users. The Website is not directed at children under 13 years of age, and HFI does not knowingly collect personally identifiable information from children under 13 years of age online. Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by HFI. HFI is not responsible for the privacy practices of these or any other websites, and you access these websites entirely at your own risk. HFI recommends that you review the privacy practices of any other websites that you choose to visit.

HFI is based, and this website is hosted, in the United States of America. If User is from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law and User is registering an account on the Website, visiting the Website, purchasing products or services from HFI or the Website, or otherwise using the Website, please note that any personally identifiable information that User provides to HFI will be transferred to the United States. Any such personally identifiable information provided will be processed and stored in the United States by HFI or a service provider acting on its behalf. By providing your personally identifiable information, User hereby specifically and expressly consents to such transfer and processing and the uses and disclosures set forth herein.

In the course of its business, HFI may perform expert reviews, usability testing, and other consulting work where personal privacy is a concern. HFI believes in the importance of protecting personal information, and may use measures to provide this protection, including, but not limited to, using consent forms for participants or "dummy" test data.

The Information HFI Collects

Users browsing the Website without registering an account or affirmatively providing personally identifiable information to HFI do so anonymously. Otherwise, HFI may collect personally identifiable information from Users in a variety of ways. Personally identifiable information may include, without limitation, (i)contact data (such as a User’s name, mailing and e-mail addresses, and phone number); (ii)demographic data (such as a User’s zip code, age and income); (iii) financial information collected to process purchases made from HFI via the Website or otherwise (such as credit card, debit card or other payment information); (iv) other information requested during the account registration process; and (v) other information requested by our service vendors in order to provide their services. If a User communicates with HFI by e-mail or otherwise, posts messages to any forums, completes online forms, surveys or entries or otherwise interacts with or uses the features on the Website, any information provided in such communications may be collected by HFI. HFI may also collect information about how Users use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that HFI collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide HFI through the Website or otherwise. HFI may provide ways that the User can opt out of receiving certain information from HFI. If the User opts out of certain services, User information may still be collected for those services to which the User elects to subscribe. For those elected services, this Privacy Policy will apply.

How HFI Uses Information

HFI may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website if any, to contact Users regarding products and services offered by HFI, its parent, subsidiary and other related companies in order to otherwise to enhance Users’ experience with HFI. HFI may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of HFI. HFI does not sell any User information under any circumstances.

Disclosure of Information

HFI may disclose personally identifiable information collected from Users to its parent, subsidiary and other related companies to use the information for the purposes outlined above, as necessary to provide the services offered by HFI and to provide the Website itself, and for the specific purposes for which the information was collected. HFI may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise HFI’s legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. HFI may disclose personally identifiable information in order to protect the rights, property or safety of a User or any other person. HFI may disclose personally identifiable information to investigate or prevent a violation by User of any contractual or other relationship with HFI or the perpetration of any illegal or harmful activity. HFI may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, HFI may disclose or transfer personally identifiable information collected from Users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

Personal Information as Provided by User

If a User includes such User’s personally identifiable information as part of the User posting to the Website, such information may be made available to any parties using the Website. HFI does not edit or otherwise remove such information from User information before it is posted on the Website. If a User does not wish to have such User’s personally identifiable information made available in this manner, such User must remove any such information before posting. HFI is not liable for any damages caused or incurred due to personally identifiable information made available in the foregoing manners. For example, a User posts on an HFI-administered forum would be considered Personal Information as provided by User and subject to the terms of this section.

Security of Information

Information about Users that is maintained on HFI’s systems or those of its service providers is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and HFI cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. HFI is not responsible for the circumvention of any privacy settings or security measures relating to the Website by any Users or third parties.

Correcting, Updating, Accessing or Removing Personal Information

If a User’s personally identifiable information changes, or if a User no longer desires to receive non-account specific information from HFI, HFI will endeavor to provide a way to correct, update and/or remove that User’s previously-provided personal data. This can be done by emailing a request to HFI at hfi@humanfactors.com. Additionally, you may request access to the personally identifiable information as collected by HFI by sending a request to HFI as set forth above. Please note that in certain circumstances, HFI may not be able to completely remove a User’s information from its systems. For example, HFI may retain a User’s personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, for account recovery purposes, if required by law or as retained in HFI’s data backup systems or cached or archived pages. All retained personally identifiable information will continue to be subject to the terms of the Privacy Policy to which the User has previously agreed.

Contacting HFI

If you have any questions or comments about this Privacy Policy, you may contact HFI via any of the following methods:
Human Factors International, Inc.
PO Box 2020
1680 highway 1, STE 3600
Fairfield IA 52556
(800) 242-4480

Terms and Conditions for Public Training Courses

Reviewed: 18 Mar 2014

Cancellation of Course by HFI

HFI reserves the right to cancel any course up to 14 (fourteen) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.

Cancellation of Course by Participants (All regions except India)

$100 processing fee if cancelling within two weeks of course start date.

Cancellation / Transfer by Participants (India)

4 Pack + Exam registration: Rs. 10,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the course (4 Pack-CUA/CXA) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Cancellation / Transfer by Participants (Online Courses)

$100 processing fee if cancelling within two weeks of course start date. No cancellations or refunds less than two weeks prior to the first course start date.

Individual Modules: Rs. 3,000 per participant ‘per module’ processing fee (to be paid by the participant) if cancelling or transferring the course (any Individual HFI course) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Exam: Rs. 3,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the pre agreed CUA/CXA exam date before three weeks from the examination date. No refund or carry forward of the exam fees if requesting/cancelling or transferring the CUA/CXA exam within three weeks before the examination date.

No Recording Permitted

There will be no audio or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class.

Course Materials Copyright

The course and training materials and all other handouts provided by HFI during the course are published, copyrighted works proprietary and owned exclusively by HFI. The course participant does not acquire title nor ownership rights in any of these materials. Further the course participant agrees not to reproduce, modify, and/or convert to electronic format (i.e., softcopy) any of the materials received from or provided by HFI. The materials provided in the class are for the sole use of the class participant. HFI does not provide the materials in electronic format to the participants in public or onsite courses.