This white paper discusses the relevance and nuances of the mobile channel across three key aspects: business considerations, user engagement and technical capabilities.

In this free white paper:

Most companies go through the following six stages in their mobile journey:

• Mobile Trigger
• Rushed Development
• Reality Check
• Repair and Rescue Attempt
• Enlightenment
• Reset and Rebuild

“It is now evident that the possibilities through mobile technology are tremendous. It takes a cleverly crafted persuasion strategy to leverage this unique opportunity. There are many steps to building a persuasion strategy and, like a typical design process, it starts with understanding the customer.”

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