We’re on the brink of a new post-digital era and it’s time to rethink digital success and how to achieve it. Digital transformation is no longer the biggest deal. A business can stay ahead only it is able to create influence among customers.

This influence results from many things: responding appropriately to an increasingly complex system of consumers, changing expectations, and technology; investing in deeply understanding these consumers; and using these insights to create environments in which customers thrive.

Human Factors International (HFI) helps you create such long-lasting relationships with your consumers across all touchpoints and leverage the influence that results from engaging digital experiences.

Who we are:

• Global leader in UX consulting and end-to-end delivery system
• Delivered over $256,000,000 in UX work for Fortune 500 clients
• In the business since 1981, with clients across Banking, Telecom, Retail, Medical, Entertainment, Government, and Education industries

What we do:

HFI is a complete Customer Experience Integrator (CXI) and our approach is unique:

1. We start with a deep understanding of the user’s ecosystem, mental model, drives, and blocks.
2. We then build a user-centered strategy around that understanding.
3. We translate that strategy into concrete deliverables that include everything needed: design, technology, hosting, maintenance, and metrics.
4. At the heart of all this is HFI’s human factors design science.

Our clients typically engage with us for:

• UX audits
• Digital strategy
• Deep customer and ecosystem research
• End-to-end customer-focused and ROI-based design
• Managed UX capabilities
• Full digital solutions delivery and maintenance
• Innovation services
• Individual and organizational training and certification
• Enterprise UX knowledge & asset management products

Benchmark in UX design:

• Certified Usability Analyst^TM - Certification for new user experience practitioners
• The HFI Framework^TM -- ISO-certified, customizable design methodology
• Persuasion, Emotion, and Trust (PET^TM) - Strategy, research and design methodologies using Persuasion Engineering and Emotional Design
• UX Enterprise^TM - Cloud-based UX asset management & design system
• The Institutionalization of UX - Insightful book to bring benefits of improved experience to companies