HFI | HFI is the global leader in CX and UX consulting

We help create experiences that build influence

We’re on the brink of a new post-digital era and it’s time to rethink digital success and how to achieve it. Digital transformation is no longer the biggest deal. A business can stay ahead only it is able to create influence among customers.

This influence results from many things: responding appropriately to an increasingly complex system of consumers, changing expectations, and technology; investing in deeply understanding these consumers; and using these insights to create environments in which customers thrive.

Human Factors International (HFI) helps you create such long-lasting relationships with your consumers across all touchpoints and leverage the influence that results from engaging digital experiences.

Who we are:

  • Global leader in CX consulting and end-to-end delivery system
  • Delivered over $256,000,000 in CX work for Fortune 500 clients
  • In the business since 1981, with clients across Banking, Telecom, Retail, Medical, Entertainment, Government, and Education industries

What we do:

HFI is a complete Customer Experience Integrator (CXI) and our approach is unique:

  1. We start with a deep understanding of the user’s ecosystem, mental model, drives, and blocks.
  2. We then build a user-centered strategy around that understanding.
  3. We translate that strategy into concrete deliverables that include everything needed: design, technology, hosting, maintenance, and metrics.
  4. At the heart of all this is HFI’s human factors design science.

Our clients typically engage with us for:

  • UX audits
  • Digital strategy
  • Deep customer and ecosystem research
  • End-to-end customer-focused and ROI-based design
  • Managed CX capabilities
  • Full digital solutions delivery and maintenance
  • Innovation services
  • Individual and organizational training and certification
  • Enterprise UX knowledge & asset management products

Benchmark in CX design:

  • Certified Usability AnalystTM - Certification for new user experience practitioners
  • The HFI FrameworkTM -- ISO-certified, customizable design methodology
  • Persuasion, Emotion, and Trust (PETTM) - Strategy, research and design methodologies using Persuasion Engineering and Emotional Design
  • UX EnterpriseTM - Cloud-based UX asset management & design system
  • The Institutionalization of UX - Insightful book to bring benefits of improved experience to companies
Scroll to Top

Just getting to know you...


Thank you for your interest. We'll get in touch to discuss how we can help.