Persuasion research helped increase conference attendees by 97% year on year
Redesigned consumer portal for media subscriptions increased sales 450%
We ensure your success with serious CX / UX engineering capabilities
1981
HFI started CX / UX consulting & training
7,956
Professionals certified
249
Courses taught in 2019
Leverage our experience
Eric Schaffer, PhD, CUA, CXA, CPE
Founder & Head of HFI Laboratories
Practicing CX since 1977
Apala Lahiri, MA, MS, CUA, CXA
Co-Founder – HFI APAC and Chief of Technical Staff Practicing CX since 1998
Noah Schaffer, PhD, CUA, CXA
Executive Strategist
Practicing CX since 2004
Leverage our global reach
“HFI delivered beyond our expectations. They are experts and very passionate about what they do. The quality of their deliverables was top notch, with insights and recommendations we can use to launch and expand our business in India."
- Kreditech
"As a UX professional and CUA, HFI were the first to come to my mind when we were looking for a training and user research partner. I could think of no one better to train a multi-disciplinary product group in what is a profession in itself - Ethnographic Research. From the get-go, HFI were flexible and supportive of our specific needs and were very quickly identified as the best choice to work with. I cannot recommend HFI highly enough. We have together created a lasting partnership and friendship. "
Mark Foley - UI/UX Design Lead, Poppulo
“The HFI team did a phenomenal job in giving us insights to develop our brand strategy and product roadmap. The team has very smart and experienced researchers who are great at delivering results! ”
Arathi Rao - Sr. Marketing Research Manager, Indeed.com
"Congratulations to Vodafone Shared Services, Human Factors International and Vodafone Group UX for successfully undertaking one of the world's first build operate and transfer programs for UX to establish the User Experience Centre of Design Excellence in Pune, India."
Phillip Julian - Head of User Experience Design, Vodafone