Understanding how digital transformation engages customers

INFLUENCE THE FUTURE

Thinking

Understanding how digital transformation engages customers

As B2B companies dive into digital transformation, they’ll win over customers if they employ usability analysis to understand what motivates customers to engage with them.

Know More

Share

Recommended for you

Thinking

How to make UX the brand of India

Three decades of research and expertise. Watch, as Dr. Eric Shaffer, CEO of HFI talks about how top-notch UX Design can become India’s brand.

Thinking

Crafting Human Beings of the Future

With great UX, human beings can experience a better state of being. Dr. Eric Schaffer talks about what future lies ahead of professional UX designers.

Thinking

Building High-Impact In-House Design Teams in the Experience Economy

Discover practical insights and strategic perspectives on building impactful in-house design teams that drive innovation, elevate business value, and shape stronger customer experiences.