Maturity of UX practice is not so important if your organization is based on a single application. But if it must operate acorss many coordinated channels (stores, call centers, websites, native applications, etc.) then maturity is important. You cannot expect to succeed based on just having some smart UX designers.
Enthusiasm, discipline, and a strong drive to make things better are some of the hallmarks of successful CUAs. They are leading teams, participating at higher levels of decision-making, and extending the influence of UX even further in their organizations.
Mary Michaels uses the Apple Watch as example of how affordance decomposition can quickly assess products and services from an end user perspective, as well as from an ecosystem perspective.
Mary Michaels shows that being trained as a usability analyst helps both you and your organization make informed design decisions regarding your user interfaces – instead of merely guessing and then producing designs based on incomplete data or incorrect assumptions.
Eric Schaffer points out that many UX vendors are intent on just doing the projects. They don’t focus on helping internal staff to learn UX skills or building a UX infrastructure for their clients. Some even try to hide their practices. Get a vendor who is on your side in building internal knowledge and capabilities. Get a vendor who will work itself out of a job.
Have you found genuine best user experience practices, or are you unknowingly stumbling into counterfeit UX? Eric Schaffer describes the eight tell-tale indicators which could take a wrecking ball to your UX career.
Eric Schaffer's advice is to find an organization that has a mature UX practice and a strong team of practitioners that you can work under, so that you can learn from them.
Jeff Horvath discusses the business value of providing users with the best possible user experience in a way that provides your organization with the best possible business results.
Apala Lahiri explains how great user experience has propelled innovative companies to the top using examples from visionary leaders in highly successful organizations.
Laxmidhar Gaopande of Rolta India narrates the company's institutionalization journey—how Rolta committed at all levels of the organization to achieve their high UX maturity and embraced holistic customer-centricity.
Owen Schaffer discusses flow and gamification and gives practical advice about techniques and tools that will keep your users engaged and coming back.
April McGee talks about the value of establishing a mature user experience practice. She uses stats and examples from the financial services sector, but the methods and process can be universally applied.
Amber Krishan describes how a cleverly crafted persuasion strategy can leverage the huge opportunities in mobile technology. It starts with understanding the customer.
Eric Schaffer talks about how UX practitioners can work faster, cheaper, and better by moving away from organizing just for individual projects and moving toward object-oriented user experience design.
Eric Schaffer discusses how UX Strategy translates executive intent into a clear strategic direction by defining a motivation strategy unique to specific users and creating a seamless cross channel solution.
Saurabh Gupta and Amber Krishan discuss the relevance and nuances of the mobile channel across three key aspects: business considerations, user engagement and technical capabilities.
Eric Schaffer talks about how executives can build a customer centric UX practice within their organizations.
Apala Lahiri Chavan addresses the unique challenges facing both market researchers and user experience researchers. She explains how they are different, and how they complement one another.
Apala Lahiri Chavan, Global Chief of Technical Staff of Human Factors International, talks about the impact of the futurist perspective on user experience.
What would cause millions of people to purchase the Kindle Fire in spite of design features that could be better? In this article, Eric Schaffer goes beyond classic usability to consider the overall user experience.
April McGee looks at the trends and challenges facing UX designers who are working in the financial sector.
In this conversation, Apala Lahiri Chavan presents her experiences and HFI's unique approach to Global Usability Testing.
Eric Schaffer talks about HFI's CXA certification in terms of the "Wholeness" of user experience, and how the CUA and CXA certifications fit into the overall picture of User Experience.
Thinking of moving your product into an emerging market? In this conversation, Apala Chavan presents HFI's unique approach to contextual innovation.
In this conversation, Eric Schaffer discusses some of the roadblocks organizations face when trying to build a mature user experience (UX) practice.
The Certified User Experience Analyst™ (CXA) program expands and validates a person's knowledge in key advanced concepts like persuasion engineering, strategy and innovation, and the institutionalization of a UX practice within an organization.
Eric Schaffer points out that a PET UIS can sometimes be in direct conflict with our understanding of user-centered design, so it's important to know how and when to use these advanced design tools.
Eric Schaffer discusses HFI's certification offering for organizations Certified Practice in Usability™ (CPU), and HFI's certification for products, applications and websites Certified Usable Design™ (CUD).
Are you missing key insights into your customers? PET Research uncovers the Persuasion, Emotion, and Trust factors that can either motivate or block your customers at key decision points.
In this white paper Eric Schaffer discusses how to unleash the power of industrial strength user experience (UX) by harnessing the power of Cloud UX.
You still need good usability, but it is no longer a differentiator. Eric Schaffer outlines his vision of innovation and strategy as the crucial next step for the serious User Experience (UX) practitioner.
Jeff Horvath shows how the design of the user experience in different healthcare contexts can impact the overall quality and effectiveness of healthcare for patients, physicians and the business of healthcare.
Eric Schaffer and Susan Weinschenk look at where 16 organizations are in their user experience process and what their UX plans are for 2010. See how your organization compares.
Jay More explores the value of CUA certification in building the skills of the practitioner; enhancing careers; making teams and business units effective; meeting organizations' business objectives.
Eric Schaffer explores how the institutionalization of usability has evolved beyond classic usability, significantly contributing to conversions, revenue, and market share, making it an essential component of overall organizational strategy.
Mark Cohen describes the PET Design Expert Review, which provides your site or application with a persuasion flow that guides customers toward transactions and commitment.
Susan Weinschenk examines the tendencies, attitudes, and expectations toward technology of Baby Boomers, Generation X, and the Net Generation. Implications for Web design are highlighted.
Eric Schaffer offers a strategic overview of the science of persuasion, based on HFI's new PET Design methodology. Learn how your company can apply research-based techniques to influence online behavior.
Dean Barker explains how UI patterns ensure consistent designs that follow best practices, letting you focus on content and user needs.
Drew Falk discusses effective, real-world methods to identify and acquire participants for a usability test, administered either in-person or remotely.
Susan Weinschenk says that making usability a mature discipline within your organization is a daunting task — you're asking people to change.
Apala Lahiri Chavan explores the area of methods used in the design process and the need to adapt them for use in different cultures.
Susan Weinschenk concentrates on aligning usability efforts with the goals and needs of the organization, and finally implementing usability in a cost-effective way.
Jerome Nadel and Giovanni Piazza, co-authors. Ernst & Young engaged Human Factors International as a partner to work collaboratively with its internal usability team. What started out as a thorough assessment project quickly morphed into a redesign of the KWeb.
Eric Schaffer and Kath Straub discuss how you can staff a sustained usability effort, including a 12-point checklist of critical success factors for the development of an offshore usability team.
Dick Rubinstein talks about the practices and processes that facilitate the organizational development needed to create a successful Web design standard.
Phil Goddard asserts that usability is more and more critical to online success, but most developers have no formal training in it and most companies have no formal program for it.
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