***contributes to HFI's Certified User Experience Analyst (CXA) certification***
Why Persuasive Design Should Be Your Next Skill Set – UX Magazine, June 11, 2011
Persuasion, emotion, and trust are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever.
How much do you know about persuasive design?
Take the PET Design quiz!
This course provides the essential knowledge to transition from being a classical usability engineer to become a complete user experience designer
In this course, you'll learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing. Whether your site is e-commerce, informational, or transactional, you can establish deeper relationships with your customers by understanding how people make decisions that lead to conversion. You'll learn techniques to probe the subtle motivations and emotional triggers that influence people’s reactions to your message, content, and offers.
Participants will also learn to document and present their PET-related research and user analysis with concrete deliverables, including personas, persuasion flow diagrams, emotion maps, and trust scorecards. This knowledge also applies to products and mobile devices.
It is no longer enough to design just for efficiency – now user experience experts must also design for engagement
Learn how to:
Three days: 9:00 to 4:30 each day, 1 hour lunch break
At the end of this course, participants will be able to:
Usability and user experience professionals, marketing professionals, graphic and visual designers, Web and application designers, mobile and wireless interaction designers, and product designers
This is incredibly important work that, if done correctly, with proper diligence and ethics, can open up entirely new ways of thinking about business and web strategy. This course properly redefines what User Experience means. Organizations that do not adopt at least some of these principles will be left behind in very short order." —Richard Warnaka, Erie Insurance
"HFI once again appears to be the sole source for usability, now with this persuasion addition." —Hakki Ocal, Broadcasting Board of Governors / Voice of America
"It was an honor to spend 3 days with the best of the best. Eric's knowledge is mind-blowing." —Terry McAnnich, Blue Cross Blue Shield of Florida
"It was a privilege to be part of the PET pilot class."
—Karyn Selko, Verizon