Digital transformation is risky. Many digital transformation projects throw up terrible results. That’s because there is often a gap between your carefully designed strategy and what gets created in reality.
In our latest combination of video and white paper, Dr. Eric Schaffer, Founder of HFI, explains what this in-between activity of User Experience Engineering is all about and what it takes to get it right, such as:
- Keeping in focus the compelling relationship we want with customers and ensuring that this drives the transformation
- Beginning with the CX stack and not the technology stack
- Bringing together all the various pieces such as executive intent, research, omnichannel strategy, design processes, CX engineers with a variety of skillsets, and more
- Building – piece by piece – a mature, governed, sustained, and integrated customer experience practice
Gain the know-how to create successful digital transformation and then have this digital transformation be your real business differentiator. You will ensure that you are not among those 84% organizations who didn’t get their digital transformation right.