This white paper discusses the relevance and nuances of the mobile channel across three key aspects: business considerations, user engagement and technical capabilities. In this free white paper: Most companies go through the following six stages in their mobile journey: Mobile Trigger Rushed Development Reality Check Repair and Rescue Attempt Enlightenment Reset and Rebuild “It is now evident that the possibilities through mobile technology are tremendous. It takes a cleverly crafted persuasion strategy to leverage this unique opportunity. There are many steps to building a persuasion strategy and, like a typical design process, it starts with understanding the customer.” About the author Amber Krishan leads project teams across digital strategy, usability evaluation, user interface structure design, and usability testing engagements. He has consulted with numerous domestic and international clients. He is also a lead instructor and teaches HFI's desktop and mobile UI design courses internationally. Amber has a post graduate degree in Design & Technology from Parsons School of Design, New York, and a bachelor degree in product design from National Institute of design, Ahmedabad.