Rolta India Limited, a Fortune India 500 IT solutions company, is the first company to be awarded the Certified Practice in Usability (CPU) Level V designation by Human Factors International. In this white paper, Laxmidhar Gaopande narrates Rolta's institutionalization journey — how Rolta committed at all levels of the organization to achieve their high UX maturity within a short span of two years; and how UX has now percolated into the very DNA of Rolta, augmenting its culture of technical and domain expertise to embrace holistic customer-centricity. He discusses: The challenges of transforming the culture to become user-centric The importance of an executive champion Creating a "Rolta customer experience" standard that is consistent, contemporary, and prioritizes usability The internal and external benefits of institutionalizing user experience “User-centricity is not something that any company can afford to ignore anymore. It plays a vital role in any success story — a good technical solution without a good experience can totally fail.” About the author Laxmidhar Gaopande is Group Director – Defense, Safety & Security, UX, of Rolta India. Saurabh Gupta manages HFI’s India operations. He is an alumnus of the National Institute of Design, Ahmedabad, and has worked in the usability and user experience field since 2003. Saurabh has scoped consulting engagements and mentored and managed project teams that include usability specialists, graphic artists and programmers. Saurabh has led numerous projects including digital strategy visioning, product ideation, usability evaluation reports, user interface structures, and usability testing.