Having trouble getting acceptance for the institutionalization of usability in your organization? In this conversation, Dr. Schaffer discusses some of the roadblocks organizations face when trying to build a mature user experience (UX) practice. In this free white paper: What is a mature UX practice? The benefits of a mature practice. How do you avoid common roadblocks? The dangers of not having a mature UX practice. What are the steps you need to take? Dr. Eric Schaffer outlines his vision for the future of the UX field in terms of the move to industrial strength usability. About the author Dr. Eric Schaffer is the Founder and CEO of Human Factors International. His book, Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. Dr. Schaffer also co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.