Developers at an airline are dejected when nobody wants to use their beautiful new workstations. A major mobile phone manufacturer loses out on the world’s fastest growing market because they don’t care to do enough user research. A successful e-commerce company fails in China because they try to transplant a solution from one market to another without understanding the local ecosystem.
In this short video, Dr. Eric Schaffer takes you through five most interesting (and sometimes amusing) UX meltdowns he’s come across in his long career and provides expert insights on how to avoid them.
Author Details
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Eric Schaffer, PhD, CUA, CXA, CPE
Founder and Head of HFI LaboratoriesEric is the world’s thought-leader and global evangelist for mature and industrial strength UX operations--working in this field of UX since 1977.
- Date 26 October, 2018
- Category Architecture, Digital Art
