Recommended for: CEOs, Senior Executives, UX Leaders

If your business operates across many coordinated channels (stores, call centers, websites, native applications, etc.), then you can’t create a successful and cohesive experience by hiring a few smart UX designers. What you need is a mature UX practice.

But how do you go about setting up this mature practice? What are the most common mistakes to avoid?

Most commonly, these pitfalls can be grouped into categories such as: executive blunders, problems with leadership, staffing errors, poor implementation, wrong organizational structure, "blue pill" placebo problems and more.

In this white paper, Dr. Eric Schaffer details these and gives you a simple roadmap for how to avoid them.