HFI’s organizational certification proves your commitment to a serious and mature UX practice. Author Details Eric Schaffer, PhD, CUA, CXA, CPE Founder and CEO Eric is the world’s thought-leader and global evangelist for mature and industrial strength UX operations--working in this field of UX since 1977. Date 26 October, 2018
White Paper How to Avoid the 24 Perilous Pitfalls to UX Maturity If your business operates across many coordinated channels (stores, call centers, websites, native applications, etc.), then Continue Reading
White Paper PET Research: Looking Deeper to Understand Motivations Get this white paper to know more about PET research and the clear picture it provides of the motivational approach that Continue Reading
Video Usability is No Longer Enough - Persuasion, Emotion, and Trust Design (PET) It's not enough to design a website that is easy to navigate, understand, and transact on. Just because people can do Continue Reading