To create successful UX, it’s important that all parts of the user-centered design process--from executive intent and digital strategy to the final design product--are tied together seamlessly. Watch Dr. Eric Scaffer explain this Golden Thread.
Author Details
Eric Schaffer, PhD, CUA, CXA, CPE Founder and CEO
Eric is the world’s thought-leader and global evangelist for mature and industrial strength UX operations--working in this field of UX since 1977.
