To create successful UX, it’s important that all parts of the user-centered design process--from executive intent and digital strategy to the final design product--are tied together seamlessly. Watch Dr. Eric Scaffer explain this Golden Thread.
Author Details
Eric Schaffer, PhD, CUA, CXA, CPE Founder and Head of HFI Laboratories
Eric is the world’s thought-leader and global evangelist for mature and industrial strength UX operations--working in this field of UX since 1977.
