The days when a customer could recommend your bank to a friend over a game of golf are gone. In today’s digital ecosystem, you need to deliver something easy, compelling, and differentiated in place of such personal relationships. Dr. Eric Schaffer points to this winning solution through the looking glass of customer-centricity, driven by human factors design science.
Author Details
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Eric Schaffer, PhD, CUA, CXA, CPE
Founder and CEOEric is the world’s thought-leader and global evangelist for mature and industrial strength UX operations--working in this field of UX since 1977.
- Date 26 October, 2018
